Jump Start Your Online Public Relations for Free
They call it public relations for a reason. Although PR methodology has
focused primarily on getting the traditional media to write about your
company or your client’s company, the goal has always been to influence
‘the public’, that is those members of the population that you want to
Thanks to the infinite reach of the Internet, you have the capability to
extend that influence dramatically. But, you need to change your approach
and your toolkit as part of a 21st century PR strategy.
If your primary public relations strategy still amounts to sending press
releases to a finite number of media contacts, you fail to take advantage of
the Internet. You are not reaching the new influencers, to use Paul
You need to do do more than reach those influencers. You need to take
advantage of t... (more)
Local newspapers and business-to-business publications face similar
challenges as drastic drops in ad revenue drive equally drastic drops in
relevant and compelling content. But for newspapers, ad revenue declines
are exacerbated because the highly profitable classified advertising sections
have almost disappeared as readers flock to the Internet. Moreover,
business-to-business magazines that are well positioned still offer uniquely
valuable niche content that helps readers succeed. Their readers still count
on them. That’s not so true for our local dailies.
I believe that the... (more)
For those of us who been around computing since the early days of PCs, the
consumer move to mobile devices and away from desktop and even laptop
computers is astonishing–and maybe a little terrifying.
First, smartphones such as the Blackberry, Nokia, and iPhone entered the
picture. But, as recently as 2007 total smartphone sales were only 122
million. Alex Cocotas of BI Intelligence predicts that annual smartphone
sales will hit 1.5 billion units by 2016. That’s 10X growth in less than 10
In the first year of its existence, 1981, the IBM ... (more)
Thanks to content marketing maven, Beth Hrusch of Interact Media for this
great guest post.
Marketing your small business with Facebook sounds like a lot of fun and a
great idea—until it hits you. You really have no clue how to do it.
Sure you’ve heard of it, and people are certainly on board (some with
remarkably good results). But, getting started can be intimidating,
maintenance is scary and how do you measure returns, anyway?
So, now you know how your parents felt when confronted with email. Don’t
worry. One of the great things about social media for marketing is the fact... (more)
Content Marketing Journal
It’s much more powerful than those young whippersnappers–Twitter and
We often talk about the need to develop a content marketing mindset. This
requires companies to think like publishers. And that sounds an awful lot
like social media as Wikipedia defines it:
Social media is information content created by people using highly accessible
and scalable publishing technologies. At its most basic sense, social media
is a shift in how people discover, read and share news, information and
content. It’s a fusion of sociology and technology, transformi... (more)