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The Future of Marketing

Newt Barrett

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Top Stories by Newt Barrett

Adventure Training Concepts(ATC) shows us quickly and precisely what they do and why should we should care I met the founders of this company several years ago when they were just getting started. I always loved the idea of what they were attempting to do but had never looked at their website, until I reconnected with one of the owners, Michelle Jones. ATC leverages the Armed Forces skills of its founders to teach leadership to the building of teams within a challenging adventure framework. Of course, I knew what their company did because I had met them before. But I would have been just as clear about who they are, what they do and how they can help my company from a quick visit to their website. Here’s what works so well on their website The ATC website features a compelling visual that shows a diverse company team engaged in a challenging activity that clearly illus... (more)

Great New Social Media Marketing Tool: PitchEngine

Jump Start Your Online Public Relations for Free They call it public relations for a reason.  Although PR methodology has focused primarily on getting the traditional media to write about your company or your client’s company, the goal has always been to influence ‘the public’, that is those members of the population that you want to impact positively. Thanks to the infinite reach of the Internet, you have the capability to extend that influence dramatically.  But, you need to change your approach and your toolkit as part of a 21st century PR strategy. If your primary public rela... (more)

Here’s Your Social Media Marketing Tool Cheat Sheet

Thanks to my co-author, Joe Pulizzi, and some helpful contributors for making your search for the right implements a lot easier If you are starting from scratch, it’s almost impossible to figure out what social media and other related online tools will be genuinely useful for marketing your business.  Fortunately, Joe has taken the time to assemble and comment on 42 of the most worthy in his blog. You’ll find that a common thread among many of the 42 is that they involve both inbound and/or outbound communication. In other words, they will help you send a message to your target bu... (more)

The Secret to SEO Search Engine Optimization

That’s the key word from veteran SEO expert Heather Lloyd-Martin SEO is not about creating a website sausage overstuffed with key words and phrases. It’s all about creating relevant and compelling content that transforms you into a thought leader who can become a trusted provider That is ultimately how you convert visitors into buyers Of course, this is gospel for me and many content marketers. But, it is still poorly understood by many marketers and SEO practitioners who swear that cramming a ton of “search engine friendly” words and phrases deemed into every nook and cranny of y... (more)

Location, Location, Location on Google

Content Marketing Journal Effective content marketing online drives Chris Griffith’s blog powered website to number four on search rankings. You might think that Realtor.com, Yahoo real estate, the Yellow Pages, either of the two local newspapers or all of the big area real estate companies would trample an individual realtor on Google. But, you’d be wrong. In fact, when you search for "Bonita Springs real estate" in Google, you pull up a total of 557,000 results. But, standing at an impressive #4 is LifeinBonitaSprings.com. That’s the blog powered website of Chris Griffith, a re... (more)