CRM on Ulitzer
I was inspired again by Jay Baer’s August 12 post about elevator speeches
in which he asserted that the typical elevator speech is too long for
today’s attention span.
As he put it, "Understand that the Elevator Pitch is Dead. You remember the
elevator pitch. The notion that you should be able to describe what your
company does in the length of time consumed by the average elevator ride.
I’m here to tell you, that’s way too long these days. Elevator rides seem
interminable."
I am in absolute agreement that brevity is essential. But, brevity is just
the beginning. In fact, the ideal elevator speech should be exactly that–a
beginning. Don’t think of your short statement as a traditional speech
designed to get a big round of applause at the end. Instead, it... (more)
Social Media on Ulitzer
Social media marketing is a trend, not a fad. But, most small to
medium-sized businesses have yet to participate fully and enthusiastically.
We have just written about a powerful new research study that paints a
picture of how thousands of smart companies are already benefiting from the
inclusion of social media. What’s clear from that research is that when
we e... (more)
If you’ve been dragging your feet on social media, it’s time to take both
of those feet and jump right in. The just released study on business use of
social media from the folks at Business.com is must reading for content
marketers who are active, tentative or hesitant about social media.
Their research, 2009 Business Social Media Benchmarking Study makes it clear
that even small business... (more)
Even a micro business can use video effectively to communicate with its
customers online.
But, as we amateur carpenters know, you can wind up with a mess instead of a
masterpiece unless you understand how to use a potentially powerful tool
well. In that spirit we’re happy to can share with you six terrific
tips for using video successfully from talented Southwest Florida
professional,... (more)
It’s All About the Power of Deep 3 D Content Over Skinny 2 D Content
What’s the difference between 2-D marketing and 3-D marketing you might
ask? Plenty!
Think of all the junk mail you receive at home or at the office. Tons of
envelopes and a few postcards. Virtually everything but the bills will be
tossed–and much of that without anyone looking at the individual pieces.
There is no de... (more)