Content marketing works by providing your best customers vital information
that helps them be more successful or to live better lives. As a stand-alone
effort, content marketing is powerful. What’s even better is to integrate
your online efforts with your team’s one-on-one work with current and
future customers.
As with so much of marketing, this is a lot easier to say than to do. In a
world of limited resources, generating great content poses challenges,
particularly for smaller organizations. Knowing exactly what to say and how
to say it rarely comes naturally to the folks who are running small
companies.
Within the financial world, marketers have even greater challenges because
they must comply with stringent regulations that restrict how and what they
communicate ... (more)
As Content Marketing Goes from Optional to Obligatory for Business, Penton
Suffers and Miller Electric Shines
Penton’s shift to online only for Welding Design & Fabrication symbolizes
the decline of traditional media. At the same time, Miller Electric shows
just how powerful content marketing can be as a replacement for traditional
publishing—even when publishers take their acts to the w... (more)
Stand Out from the Marketing Crowd
Thanks to Lou Bortone, video marketing guru for this guest post
In an over-crowded and hyper-competitive marketplace, video marketing can
help you break through the clutter and deliver your message in a powerful and
memorable way. Thanks to YouTube, and inexpensive, easy-to-use camera options
like webcams, Flip Video cameras and iPhones, online video is no... (more)
Personal Branding Journal
Think Google. Think Bing. Think Kleenex. Think Nike. But most of all think
carefully before you attach that all-important brand name to your shiny new
product.
That’s the essential advice from Caitlin Randolph of BrandBucket.com in
this guest post. BrandBucket teaches companies how to build new brands with a
bang by choosing just the right name.
6 Keys to Turn... (more)
You might not know immediately what overnight guests the Wigglebutt Inn is
designed to serve. But, if you guessed that they are four-legged and furry,
you would be right on the money. In fact, I’ll bet that most of you not
only guessed what the business does but immediately formed a mental image of
a happy dog wagging his tail furiously as soon as you heard the name.
Fortuitously, I learn... (more)