Marketing experts shared invaluable insights about how to market in turbulent
times through the effective use of content online, in print, and in person.
Custom publishing has gone from being an ancillary, add on component of
marketing strategies to becoming a vital ingredient. Why? Because content
marketing is so important to an increasing number of marketers and companies
of all sizes. Therefore, creating custom content is no longer a nice to-do,
if you have the money. Rather, it has become an absolute must-do as part of
an integrated content marketing strategy.
The strategic importance of content marketing, and of its first cousin,
social media, was front and center at this year's Custom Content Conference.
Here are 8 great takeaways that I brought home with me from the conference:
1) Savvy small businesses can replace much, if not all of their traditional
Thanks to my co-author, Joe Pulizzi, and some helpful contributors for making
your search for the right implements a lot easier
If you are starting from scratch, it’s almost impossible to figure out what
social media and other related online tools will be genuinely useful for
marketing your business. Fortunately, Joe has taken the time to assemble
and comment on 42 of the most worthy in his blog.
You’ll find that a common thread among many of the 42 is that they involve
both inbound and/or outbound communication. In other words, they will help
you send a message to your target bu... (more)
Content Marketing Journal
While you’re enjoying the beach or a barbecue this 4th of July weekend,
take a few minutes to ponder how effective content marketing can make you
independent of the old-fashioned way of doing things.
Here’s the tasty topics menu from which to choose:
* How to create effective elevator speech to drive your content marketing
* Using content marketing to survive the recession
* Low cost research as killer weapon
* Making an eBook a core component of your content marketing strategy
* Become your customers’ online content concierge
* Why your blog is your most import... (more)
Local newspapers and business-to-business publications face similar
challenges as drastic drops in ad revenue drive equally drastic drops in
relevant and compelling content. But for newspapers, ad revenue declines
are exacerbated because the highly profitable classified advertising sections
have almost disappeared as readers flock to the Internet. Moreover,
business-to-business magazines that are well positioned still offer uniquely
valuable niche content that helps readers succeed. Their readers still count
on them. That’s not so true for our local dailies.
I believe that the... (more)
Powerful Trend Reinforces Need for Effective Content Marketing strategies
Word of mouth marketing has carried marketing messages since the time of
cavemen. Back then, it didn’t get your message more than a few cave doors
Thanks to the impact of the Internet, changes in buyer behavior, and the
power of blogging and social media, it will be among the most important ways
to market your content and your company.
That makes the creation of relevant and compelling content even more
important than ever as buyers and prospects spread the word about you and
your organization. Int... (more)