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Newt Barrett

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Top Stories by Newt Barrett

Personal Branding Journal Think Google. Think Bing. Think Kleenex. Think Nike.  But most of all think carefully before you attach that all-important brand name to your shiny new product. That’s the essential advice from Caitlin Randolph of BrandBucket.com in this guest post. BrandBucket teaches companies how to build new brands with a bang by choosing just the right name. 6 Keys to Turning a Terrific Idea into a Successful Product by Leveraging Just the Right Brand Name. For many start ups, naming a new business or product is even harder than coming up with the perfect name for your firstborn child. By the time your idea is ready to become a product you may find yourself in desperate need of a great brand name. But you may also find yourself a bit too close to your baby to give it the perfect brand name. We know how hard and how important it is to develop that name ... (more)

Content Marketing Today Hits #15 on the Junta42 Top Blogger List

Joe Pulizzi’s 8th Installment Reviews Record 353 Blogs to Select Content Marketing Thought Leaders We are delighted to have earned another strong ranking among the content marketing blog elite. We are especially pleased because this is one tough crew of content marketing thought leaders. The number of blogs reviewed by the Junta42 team has grown as dramatically as the move toward adoption of content marketing strategies among companies of all sizes.  They began in 2007 with just 81 blogs and now evaluate 353 which are chosen through nominations and known content marketing-related ... (more)

Six Reasons Why Your Blog Is Your Most Important Social Media Tool

Content Marketing Journal It’s much more powerful than those young whippersnappers–Twitter and Facebook  We often talk about the need to develop a content marketing mindset. This requires companies to think like publishers.  And that sounds an awful lot like social media as Wikipedia defines it: Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It’s a fusion of sociology and technology, transformi... (more)

The Golden Rule of Content Marketing

 When you make it obvious to your customers how you can help them, you will grow your revenues. Some of the smartest people I know run very small companies in the business-to-business market.  They are dedicated to helping their customers succeed.  In one-on-one discussions with customers and prospects, they make it clear how they can help.  That’s terrific.  And it generates sales.  But it’s just a start. I am convinced that white papers–and their first cousins, e-books– can extend that in-person knowledge sharing and trust building to the entire world.  A great example is a c... (more)

Here’s Your Social Media Marketing Tool Cheat Sheet

Thanks to my co-author, Joe Pulizzi, and some helpful contributors for making your search for the right implements a lot easier If you are starting from scratch, it’s almost impossible to figure out what social media and other related online tools will be genuinely useful for marketing your business.  Fortunately, Joe has taken the time to assemble and comment on 42 of the most worthy in his blog. You’ll find that a common thread among many of the 42 is that they involve both inbound and/or outbound communication. In other words, they will help you send a message to your target bu... (more)