Even a micro business can use video effectively to communicate with its
But, as we amateur carpenters know, you can wind up with a mess instead of a
masterpiece unless you understand how to use a potentially powerful tool
well. In that spirit we’re happy to can share with you six terrific
tips for using video successfully from talented Southwest Florida
professional, Kathy Saenz.
We recently caught up with Kathy, who is Neighborhood America’s corporate
communications manager, for a brief interview on the best ways to communicate
with video. Kathy’s unique background as a university trained former TV
producer and reporter taught her what it takes to tell great stories in our
short attention span world. She has been able to help Neighborhood America
add video communications to their core marketing capabilities. When it
comes to using video effe... (more)
Jump Start Your Online Public Relations for Free
They call it public relations for a reason. Although PR methodology has
focused primarily on getting the traditional media to write about your
company or your client’s company, the goal has always been to influence
‘the public’, that is those members of the population that you want to
Thanks to the infinite reach of the Internet, you have the capability to
extend that influence dramatically. But, you need to change your approach
and your toolkit as part of a 21st century PR strategy.
If your primary public rela... (more)
Big ideas can trump big bucks. This is especially true in the new
Internet-powered world of public relations.
Savvy marketers with minimal budgets can get pervasive press coverage that
would have been impossible five or 10 years ago. Just ask Tina Haisman,
Southwest Florida PR professional, who was able to generate an astonishing
amount of TV, radio, and print coverage far beyond Florida borders.
Tina’s challenge was to help a Southwest Florida homeowner that needed to
sell his multimillion dollar mansion in a very tough real estate market.
The homeowner knew that he needed ... (more)
For those of us who been around computing since the early days of PCs, the
consumer move to mobile devices and away from desktop and even laptop
computers is astonishing–and maybe a little terrifying.
First, smartphones such as the Blackberry, Nokia, and iPhone entered the
picture. But, as recently as 2007 total smartphone sales were only 122
million. Alex Cocotas of BI Intelligence predicts that annual smartphone
sales will hit 1.5 billion units by 2016. That’s 10X growth in less than 10
In the first year of its existence, 1981, the IBM ... (more)
The headline and the article below are so bad that you might think it’s a
spoof published by the satirical website, The Onion. But, no such luck!
Happily, we can learn from it. I have changed details to protect the
perpetrators. ACME PRIVATE BANK MOVES TO SEVENTH FLOOR Acme Bank has
relocated the Private Bank, a division of Acme Bank, to the eighth floor of
the affiliate’s headquarters at 234 Oak Street, in Cleveland, Ohio.
Previously, the bank’s operations were conducted on the building’s second
floor. This strategic move will streamline the services into one location,