Welcome!

The Future of Marketing

Newt Barrett

Subscribe to Newt Barrett: eMailAlertsEmail Alerts
Get Newt Barrett via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories by Newt Barrett

Written by Ryan Connors. How many times have you heard it said that social media can help your company? All you have to do is learn a few simple tricks about tweeting and likes and soon enough you’ll be living large. Better yet, just pay Mr. or Ms. Confidence a small fortune to do it for you. After all, they know how to do it best and they can grow your Facebook page daily. You’re in business to get likes and not grow profits right? Aha! Many a marketing cynic will be quick to the draw when it comes to social media. It’s a waste of time, waste of money or too much of a hassle to stay on top of the latest trends they say. Whether that cynicism is a result of bad past experiences or ignorance, it can be difficult to overcome. Breaking the status quo is an uphill battle, which is why marketers and customers alike have to understand where social media fits into marketin... (more)

And Then What? The Question to Ask, Ask, and Ask Again to Get to Your Product’s Soul

Just Like Toyota’s Famous 5 Whys, Here’s a Way to Drill Down to Pay Dirt It’s not enough just to ask questions.  We need to ask questions that will get us to the root of a problem or that will deliver an in-depth understanding of the soul of our product.  In a wonderful recent article by Philly Wordsmith, we are treated to a unique approach to understanding the essence of our customers’ concerns and of how our products should meet them. It boils down to asking the same question, "And then what?," iteratively until we get to that fundamental understanding. Why, daddy, why? This m... (more)

Great New Social Media Marketing Tool: PitchEngine

Jump Start Your Online Public Relations for Free They call it public relations for a reason.  Although PR methodology has focused primarily on getting the traditional media to write about your company or your client’s company, the goal has always been to influence ‘the public’, that is those members of the population that you want to impact positively. Thanks to the infinite reach of the Internet, you have the capability to extend that influence dramatically.  But, you need to change your approach and your toolkit as part of a 21st century PR strategy. If your primary public rela... (more)

Six Reasons Why Your Blog Is Your Most Important Social Media Tool

Content Marketing Journal It’s much more powerful than those young whippersnappers–Twitter and Facebook  We often talk about the need to develop a content marketing mindset. This requires companies to think like publishers.  And that sounds an awful lot like social media as Wikipedia defines it: Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It’s a fusion of sociology and technology, transformi... (more)

The Content Marketing Secret of Small Publishers

Content Marketing Journal When You Deliver Great Content and Control a Critical Buyer Database You Drive Sales Although they are in the advertising business, small publishing companies have never done much advertising for their magazines. The reasons were simple, but not necessarily obvious: They didn’t have to—and it wouldn’t work if they tried it. By emulating the best practices of small publishing companies, you can minimize traditional marketing costs, too. Believe it or not, it all comes back to content marketing.  Why publishers can market effectively without advertising H... (more)