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Newt Barrett

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Top Stories by Newt Barrett

Jump Start Your Online Public Relations for Free They call it public relations for a reason.  Although PR methodology has focused primarily on getting the traditional media to write about your company or your client’s company, the goal has always been to influence ‘the public’, that is those members of the population that you want to impact positively. Thanks to the infinite reach of the Internet, you have the capability to extend that influence dramatically.  But, you need to change your approach and your toolkit as part of a 21st century PR strategy. If your primary public relations strategy still amounts to sending press releases to a finite number of media contacts, you fail to take advantage of the Internet.  You are not reaching the new influencers, to use Paul Gillen’s term. You need to do do more than reach those influencers. You need to take advantage of t... (more)

Why Local Newspapers Require Radical Reinvention to Escape a Very Grim Future

Local newspapers and business-to-business publications face similar challenges as drastic drops in ad revenue drive equally drastic drops in relevant and compelling content.  But for newspapers, ad revenue declines are exacerbated because the highly profitable classified advertising sections have almost disappeared as readers flock to the Internet.  Moreover, business-to-business magazines that are well positioned still offer uniquely valuable niche content that helps readers succeed. Their readers still count on them. That’s not so true for our local dailies. I believe that the... (more)

Content Marketing Today Hits #15 on the Junta42 Top Blogger List

Joe Pulizzi’s 8th Installment Reviews Record 353 Blogs to Select Content Marketing Thought Leaders We are delighted to have earned another strong ranking among the content marketing blog elite. We are especially pleased because this is one tough crew of content marketing thought leaders. The number of blogs reviewed by the Junta42 team has grown as dramatically as the move toward adoption of content marketing strategies among companies of all sizes.  They began in 2007 with just 81 blogs and now evaluate 353 which are chosen through nominations and known content marketing-related ... (more)

Beware of Any SEO Firm That Promises Zillions of Free Links to Your Site

External links to your site from high quality, relevant websites are one of the best ways to generate great search results. Why? Because, from Google’s perspective, your site ranks better if lots of your well-respected peers consider your site worth linking to. It’s like being friends with all the cool kids in high school. That makes you popular, too. Unfortunately, the importance of generating quality links to your site opens the door to nefarious SEO practitioners who send out mass, evidently automated comments to a range of sites that have nothing to do with your company or ... (more)

Six Reasons Why Your Blog Is Your Most Important Social Media Tool

Content Marketing Journal It’s much more powerful than those young whippersnappers–Twitter and Facebook  We often talk about the need to develop a content marketing mindset. This requires companies to think like publishers.  And that sounds an awful lot like social media as Wikipedia defines it: Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It’s a fusion of sociology and technology, transformi... (more)