The best small business solution is to eliminate a separate blog and website.
Unfortunately, typical small companies often misunderstand the power of a
business blog–and cannot envision how it can and should be the driving
force behind your online presence. Your best bet is to leverage the power
of blogging software to create an online presence which is, at once, timeless
Most of us began with a website that contains static content that was never
intended to change much over time. Your static website will be an essential
source of product, service, and company data to the majority of buyers that
now relying on the Internet as their primary repository of information for
potential purchases. Your static website is a vital beginning. But, it’s
only a beginning.
To compete for the attention of both search engines and buyers, you will need
to add more and ... (more)
Jump Start Your Online Public Relations for Free
They call it public relations for a reason. Although PR methodology has
focused primarily on getting the traditional media to write about your
company or your client’s company, the goal has always been to influence
‘the public’, that is those members of the population that you want to
Thanks to the infinite reach of the Internet, you have the capability to
extend that influence dramatically. But, you need to change your approach
and your toolkit as part of a 21st century PR strategy.
If your primary public rela... (more)
What’s clear from current research is that when we evaluate social media,
we are not talking about the marketing longevity equivalent of the hula hoop
or the Lambada.
Social media marketing is here to stay. If you are not already active in
venues such as a business blog, Facebook, Twitter, LinkedIn, Google+,
Slideshare, and YouTube, you should be asking yourself whether it’s way
past time to jump in with both virtual feet.
The answer to the question is yes with an important caveat…
…Before making the commitment to one or many possible social media outlets,
it is vital to determi... (more)
No. Their ever shrinking content reduces them from ‘must read’ to ‘why
For centuries, print magazines and newspapers had a publishing information
Even when the consumer universe began to rely more on radio and TV, the
business to business media was the only route to the industrial buyer. This
was true for both public relations and advertising campaigns. If you wanted
to get to the folks who bought business products and services, you had to use
print media to reach them.
This virtual monopoly persisted unchallenged until the late 1990s when the
internet interv... (more)
When it comes to the evolution of the Web and of social media, keeping up
seems like an impossible task for most business executives. Nonetheless,
keeping up is critically important in order to remain relevant. The good
news that I take away from a recent study by Forrester Research, is that the
evolution of the "social Web" will help level the marketing playing field
between large and small organizations. The report was written by a
Forrester senior analyst, Jeremiah Owyang, who is, not so coincidentally, has
a terrific blog, Web Strategy.
In the past, large companies had al... (more)