Thanks to my co-author, Joe Pulizzi, and some helpful contributors for making
your search for the right implements a lot easier
If you are starting from scratch, it’s almost impossible to figure out what
social media and other related online tools will be genuinely useful for
marketing your business. Fortunately, Joe has taken the time to assemble
and comment on 42 of the most worthy in his blog.
You’ll find that a common thread among many of the 42 is that they involve
both inbound and/or outbound communication. In other words, they will help
you send a message to your target buyers or listen to what those buyers are
saying about you.
My five favorites of the less well known among the 42 that Joe highlights
1) Alltop - The digital magazine rack. Find the alltop for your industry -
here’s content marketing.
2) Twitterfeed - Set your RSS feeds to post automatical... (more)
Written by Ryan Connors.
How many times have you heard it said that social media can help your
company? All you have to do is learn a few simple tricks about tweeting and
likes and soon enough you’ll be living large.
Better yet, just pay Mr. or Ms. Confidence a small fortune to do it for you.
After all, they know how to do it best and they can grow your Facebook page
daily. You’re in business to get likes and not grow profits right?
Aha! Many a marketing cynic will be quick to the draw when it comes to social
media. It’s a waste of time, waste of money or too much of a hassle to ... (more)
If you don’t get good answers, keep looking.
If you are a big corporation, you may have plenty of in-house talent or can
afford to spend a lot of money to outsource the rebuilding of your website.
Even if you are a small organization with a limited budget, there are
lengthy of technically and graphically talented folks who would love to work
with you. Even so, you may not get what you need: A website chock-full of
relevant and compelling content.
Before you choose the organization based on their technical competence or
creative genius, be sure to ask of these five questions beca... (more)
Jump Start Your Online Public Relations for Free
They call it public relations for a reason. Although PR methodology has
focused primarily on getting the traditional media to write about your
company or your client’s company, the goal has always been to influence
‘the public’, that is those members of the population that you want to
Thanks to the infinite reach of the Internet, you have the capability to
extend that influence dramatically. But, you need to change your approach
and your toolkit as part of a 21st century PR strategy.
If your primary public rela... (more)
Content Marketing Journal
While you’re enjoying the beach or a barbecue this 4th of July weekend,
take a few minutes to ponder how effective content marketing can make you
independent of the old-fashioned way of doing things.
Here’s the tasty topics menu from which to choose:
* How to create effective elevator speech to drive your content marketing
* Using content marketing to survive the recession
* Low cost research as killer weapon
* Making an eBook a core component of your content marketing strategy
* Become your customers’ online content concierge
* Why your blog is your most import... (more)