The Future of Marketing

Newt Barrett

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Top Stories by Newt Barrett

Content Marketing Journal Think of yourself as the ultimate knowledge resource like those concierges serving fine hotels such as the Ritz-Carlton or the Four Seasons—But Available 24/7. When you find yourself in a new town but are blessed to be staying in a hotel with a knowledgeable and caring concierge, you’ve got it made.  Any reasonable request you make for help–and perhaps even some not so reasonable or a bit off the wall requests –will be greeted with prompt and enthusiastic action by the concierge.  The very best of the breed combine encyclopedic knowledge, extensive connections, and an innate desire to look after their customers. Those hotels whose concierges solve their guests’ problems successfully time after time will be rewarded not only with return stays but with unbeatable word-of-mouth as stories are told about the unbelievable lengths to which the... (more)

Here’s a Terrific Low Cost Way to Share Your Great Work and Ideas with Prospects Online

Phillywordsmith, Emily Sheetz, puts Google Docs to work with a simple, but engaging online slide show for her small business. There’s plenty that I love about the web. Discovering new people from whom I can learn is one of the most rewarding. Recently, I lucked onto the PhillyWordsmith blog and wrote about her powerful conceptual construct for drilling down to your brand’s core promise: And Then What? The Question to Ask, Ask, and Ask Again to Get to Your Product’s Soul Now, I found something else that’s pretty cool on her site. Emily shares representative samples of her creative... (more)

Great Content Marketing Ideas for Using Google Plus

When Google+ was unveiled last year, a lot of content marketers wondered if they really needed another social media platform to develop and maintain. But, with the more recent introduction of Search Plus Your World, Google+ is getting harder to ignore. So if you’re still figuring out how to make Google+ part of your content strategy, it might be helpful to take a look at a couple of examples of popular and engaging Google+ pages. I’ve chosen Dell — which has embraced Google+ and is doing some really interesting stuff with its profile — and also “Wired” magazine. Unlike Dell, “W... (more)

5 Lessons to Learn from the World’s Worst Press Release

The headline and the article below are so bad that you might think it’s a spoof published by the satirical website, The Onion.   But, no such luck! Happily, we can learn from it. I have changed details to protect the perpetrators. ACME PRIVATE BANK MOVES TO SEVENTH FLOOR Acme Bank has relocated the Private Bank, a division of Acme Bank, to the eighth floor of the affiliate’s headquarters at 234 Oak Street, in Cleveland, Ohio. Previously, the bank’s operations were conducted on the building’s second floor. This strategic move will streamline the services into one location, excl... (more)

Deliver a Content Marketing K.O. with a One-Two Radio Combination

Build Your Brand and Your Business by Using Local Radio to Drive Prospects to Your Blog The key to a powerful online presence is great content that targets your best buyers.  Over time, as you increase the critical mass of relevant and compelling content, you will attract increasing levels of traffic.  This is the essence of content marketing strategy.  But, you can do more without breaking the bank by extending and enhancing your online persona with carefully crafted radio commercials. Although traditional media is facing enormous challenges, smart media companies will certainl... (more)