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The Future of Marketing

Newt Barrett

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Top Stories by Newt Barrett

Jump Start Your Online Public Relations for Free They call it public relations for a reason.  Although PR methodology has focused primarily on getting the traditional media to write about your company or your client’s company, the goal has always been to influence ‘the public’, that is those members of the population that you want to impact positively. Thanks to the infinite reach of the Internet, you have the capability to extend that influence dramatically.  But, you need to change your approach and your toolkit as part of a 21st century PR strategy. If your primary public relations strategy still amounts to sending press releases to a finite number of media contacts, you fail to take advantage of the Internet.  You are not reaching the new influencers, to use Paul Gillen’s term. You need to do do more than reach those influencers. You need to take advantage of t... (more)

Why Local Newspapers Require Radical Reinvention to Escape a Very Grim Future

Local newspapers and business-to-business publications face similar challenges as drastic drops in ad revenue drive equally drastic drops in relevant and compelling content.  But for newspapers, ad revenue declines are exacerbated because the highly profitable classified advertising sections have almost disappeared as readers flock to the Internet.  Moreover, business-to-business magazines that are well positioned still offer uniquely valuable niche content that helps readers succeed. Their readers still count on them. That’s not so true for our local dailies. I believe that the... (more)

Why the Massive Move to Mobile Computing Changes Content Marketing Rules

For those of us who been around computing since the early days of PCs, the consumer move to mobile devices and away from desktop and even laptop computers is astonishing–and maybe a little terrifying. Smartphones Soar First, smartphones such as the Blackberry, Nokia, and iPhone entered the picture. But, as recently as 2007 total smartphone sales were only 122 million. Alex Cocotas of BI Intelligence predicts that annual smartphone sales will hit 1.5 billion units by 2016. That’s 10X growth in less than 10 years. Tablets Triumph In the first year of its existence, 1981, the IBM ... (more)

Marketing Like the Big Boys: Facebook for Small Business

Thanks to content marketing maven, Beth Hrusch of Interact Media for this great guest post. Marketing your small business with Facebook sounds like a lot of fun and a great idea—until it hits you.  You really have no clue how to do it.  Sure you’ve heard of it, and people are certainly on board (some with remarkably good results).  But, getting started can be intimidating, maintenance is scary and how do you measure returns, anyway? So, now you know how your parents felt when confronted with email.  Don’t worry.  One of the great things about social media for marketing is the fact... (more)

Six Reasons Why Your Blog Is Your Most Important Social Media Tool

Content Marketing Journal It’s much more powerful than those young whippersnappers–Twitter and Facebook  We often talk about the need to develop a content marketing mindset. This requires companies to think like publishers.  And that sounds an awful lot like social media as Wikipedia defines it: Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It’s a fusion of sociology and technology, transformi... (more)