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The Future of Marketing

Newt Barrett

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Top Stories by Newt Barrett

Build Your Brand and Your Business by Using Local Radio to Drive Prospects to Your Blog The key to a powerful online presence is great content that targets your best buyers.  Over time, as you increase the critical mass of relevant and compelling content, you will attract increasing levels of traffic.  This is the essence of content marketing strategy.  But, you can do more without breaking the bank by extending and enhancing your online persona with carefully crafted radio commercials. Although traditional media is facing enormous challenges, smart media companies will certainly survive. I became even more convinced of this following my recent visit to Roanoke Virginia where I spent some quality time with the Mel Wheeler, Inc. radio folks and quite a few of their customers and prospects.  Wheeler, and especially my host, Lynda Foster, work closely with clients to ... (more)

Want to Attract and Retain Great Customers?

Content Marketing Journal Think of yourself as the ultimate knowledge resource like those concierges serving fine hotels such as the Ritz-Carlton or the Four Seasons—But Available 24/7. When you find yourself in a new town but are blessed to be staying in a hotel with a knowledgeable and caring concierge, you’ve got it made.  Any reasonable request you make for help–and perhaps even some not so reasonable or a bit off the wall requests –will be greeted with prompt and enthusiastic action by the concierge.  The very best of the breed combine encyclopedic knowledge, extensive con... (more)

Great New Social Media Marketing Tool: PitchEngine

Jump Start Your Online Public Relations for Free They call it public relations for a reason.  Although PR methodology has focused primarily on getting the traditional media to write about your company or your client’s company, the goal has always been to influence ‘the public’, that is those members of the population that you want to impact positively. Thanks to the infinite reach of the Internet, you have the capability to extend that influence dramatically.  But, you need to change your approach and your toolkit as part of a 21st century PR strategy. If your primary public rela... (more)

Can B2B Print Media Avoid the Fate of the Dinosaurs?

No. Their ever shrinking content reduces them from ‘must read’ to ‘why bother?’ For centuries, print magazines and newspapers had a publishing information monopoly. Even when the consumer universe began to rely more on radio and TV, the business to business media was the only route to the industrial buyer. This was true for both public relations and advertising campaigns. If you wanted to get to the folks who bought business products and services, you had to use print media to reach them. This virtual monopoly persisted unchallenged until the late 1990s when the internet interv... (more)

The Content Marketing Secret of Small Publishers

Content Marketing Journal When You Deliver Great Content and Control a Critical Buyer Database You Drive Sales Although they are in the advertising business, small publishing companies have never done much advertising for their magazines. The reasons were simple, but not necessarily obvious: They didn’t have to—and it wouldn’t work if they tried it. By emulating the best practices of small publishing companies, you can minimize traditional marketing costs, too. Believe it or not, it all comes back to content marketing.  Why publishers can market effectively without advertising H... (more)