The Future of Marketing

Newt Barrett

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Top Stories by Newt Barrett

Whether or not you are actually sending out regular eNewsletters to customers and prospects, you should consider creating a special ‘tips’ eNewsletter for new users and/or testers. As it frequently does, the Avongate blog inspired me with a post that was specific to software companies that need to convert free trial users into paying customers. Guest blogger, Jason Cohen, CEO of Smart Bear Software, emphasizes that you need to do something with your captured customer info, because you will be wasting data otherwise. But, he also suggested that the typical "thanks and hope you’re enjoying our software " was not much better than doing nothing. Instead, he recommends that you do a special-purpose series of three eNewsletters that are filled with tips about how to make best use of the product that prospects are testing.  However, you must make sure that your content i... (more)

Here’s Your Social Media Marketing Tool Cheat Sheet

Thanks to my co-author, Joe Pulizzi, and some helpful contributors for making your search for the right implements a lot easier If you are starting from scratch, it’s almost impossible to figure out what social media and other related online tools will be genuinely useful for marketing your business.  Fortunately, Joe has taken the time to assemble and comment on 42 of the most worthy in his blog. You’ll find that a common thread among many of the 42 is that they involve both inbound and/or outbound communication. In other words, they will help you send a message to your target bu... (more)

Best Read "Content Marketing Today" Posts

Content Marketing Journal While you’re enjoying the beach or a barbecue this 4th of July weekend, take a few minutes to ponder how effective content marketing can make you independent of the old-fashioned way of doing things. Here’s the tasty topics menu from which to choose: * How to create effective elevator speech to drive your content marketing * Using content marketing to survive the recession * Low cost research as killer weapon * Making an eBook a core component of your content marketing strategy * Become your customers’ online content concierge * Why your blog is your most import... (more)

Why Local Newspapers Require Radical Reinvention to Escape a Very Grim Future

Local newspapers and business-to-business publications face similar challenges as drastic drops in ad revenue drive equally drastic drops in relevant and compelling content.  But for newspapers, ad revenue declines are exacerbated because the highly profitable classified advertising sections have almost disappeared as readers flock to the Internet.  Moreover, business-to-business magazines that are well positioned still offer uniquely valuable niche content that helps readers succeed. Their readers still count on them. That’s not so true for our local dailies. I believe that the... (more)

The Public Relations Secret Behind the $1 Million House Coupon Phenomenon

Big ideas can trump big bucks.  This is especially true in the new Internet-powered world of public relations.  Savvy marketers with minimal budgets can get pervasive press coverage that would have been impossible five or 10 years ago.  Just ask Tina Haisman, Southwest Florida PR professional, who was able to generate an astonishing amount of TV, radio, and print coverage far beyond Florida borders.  Tina’s challenge was to help a Southwest Florida homeowner that needed to sell his multimillion dollar mansion in a very tough real estate market.  The homeowner knew that he needed ... (more)