Thanks to my co-author, Joe Pulizzi, and some helpful contributors for making
your search for the right implements a lot easier
If you are starting from scratch, it’s almost impossible to figure out what
social media and other related online tools will be genuinely useful for
marketing your business. Fortunately, Joe has taken the time to assemble
and comment on 42 of the most worthy in his blog.
You’ll find that a common thread among many of the 42 is that they involve
both inbound and/or outbound communication. In other words, they will help
you send a message to your target buyers or listen to what those buyers are
saying about you.
My five favorites of the less well known among the 42 that Joe highlights
1) Alltop - The digital magazine rack. Find the alltop for your industry -
here’s content marketing.
2) Twitterfeed - Set your RSS feeds to post automatical... (more)
Content Marketing Journal on Ulitzer
The Geico gecko campaign is an excellent example of effective advertising
because it integrates humor with a consistent product benefit message.
Nonetheless, it suffers from the same limitations that afflict all
It calls out to customers whether or not they want to hear the message. Thus,
however amusing, it’s still an example of interruption marketing. Because
each ad is short, Geico is limited in the amount of information it can
convey. There is little intrinsic value to the content of the ads. That is,
they don’t help Geico c... (more)
Content Marketing Journal
It’s much more powerful than those young whippersnappers–Twitter and
We often talk about the need to develop a content marketing mindset. This
requires companies to think like publishers. And that sounds an awful lot
like social media as Wikipedia defines it:
Social media is information content created by people using highly accessible
and scalable publishing technologies. At its most basic sense, social media
is a shift in how people discover, read and share news, information and
content. It’s a fusion of sociology and technology, transformi... (more)
Local newspapers and business-to-business publications face similar
challenges as drastic drops in ad revenue drive equally drastic drops in
relevant and compelling content. But for newspapers, ad revenue declines
are exacerbated because the highly profitable classified advertising sections
have almost disappeared as readers flock to the Internet. Moreover,
business-to-business magazines that are well positioned still offer uniquely
valuable niche content that helps readers succeed. Their readers still count
on them. That’s not so true for our local dailies.
I believe that the... (more)
The headline and the article below are so bad that you might think it’s a
spoof published by the satirical website, The Onion. But, no such luck!
Happily, we can learn from it. I have changed details to protect the
perpetrators. ACME PRIVATE BANK MOVES TO SEVENTH FLOOR Acme Bank has
relocated the Private Bank, a division of Acme Bank, to the eighth floor of
the affiliate’s headquarters at 234 Oak Street, in Cleveland, Ohio.
Previously, the bank’s operations were conducted on the building’s second
floor. This strategic move will streamline the services into one location,