Newt Barrett

CRM on Ulitzer I was inspired again by Jay Baer’s August 12 post about elevator speeches in which he asserted that the typical elevator speech is too long for today’s attention span. As he put it, "Understand that the Elevator Pitch is Dead. You remember the elevator pitch. The notion that you should be able to describe what your company does in the length of time consumed by the average elevator ride. I’m here to tell you, that’s way too long these days. Elevator rides seem interminable." I am in absolute agreement that brevity is essential. But, brevity is just the beginning. In fact, the ideal elevator speech should be exactly that–a beginning. Don’t think of your short statement as a traditional speech designed to get a big round of applause at the end. Instead, it... (more)

Six Reasons to Embrace Social Media Today

Social Media on Ulitzer Social media marketing is a trend, not a fad. But,  most small to medium-sized businesses have yet to participate fully and enthusiastically. We have just written about a powerful new research study that paints a picture of how thousands of smart companies are already benefiting from the inclusion of social media.  What’s clear from that research is that when we e... (more)

Terrific New Social Media Research Study Means It’s Time for Small Business to Get with the Program

If you’ve been dragging your feet on social media, it’s time to take both of those feet and jump right in. The just released study on business use of social media from the folks at Business.com is must reading for content marketers who are active, tentative or hesitant about social media. Their research, 2009 Business Social Media Benchmarking Study makes it clear that even small business... (more)

Six Secrets to Making Online Video Work for Small Business

Even a micro business can use video effectively to communicate with its customers online. But, as we amateur carpenters know, you can wind up with a mess instead of a masterpiece unless you understand how to use a potentially powerful tool well.   In that spirit we’re happy to can share with you six terrific tips for using video successfully from talented Southwest Florida professional,... (more)

Give Your Marketing Real Depth to Deliver Offline and Online Results

It’s All About the Power of Deep 3 D Content Over Skinny 2 D Content What’s the difference between 2-D marketing and 3-D marketing you might ask? Plenty! Think of all the junk mail you receive at home or at the office.  Tons of envelopes and a few postcards.  Virtually everything but the bills will be tossed–and much of that without anyone looking at the individual pieces.  There is no de... (more)