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The Future of Marketing

Newt Barrett

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Top Stories by Newt Barrett

Even a micro business can use video effectively to communicate with its customers online. But, as we amateur carpenters know, you can wind up with a mess instead of a masterpiece unless you understand how to use a potentially powerful tool well.   In that spirit we’re happy to can share with you six terrific tips for using video successfully from talented Southwest Florida professional, Kathy Saenz. We recently caught up with Kathy, who is Neighborhood America’s corporate communications manager, for a brief interview on the best ways to communicate with video. Kathy’s unique background as a university trained former TV producer and reporter taught her what it takes to tell great stories in our short attention span world.  She has been able to help Neighborhood America add  video communications to their core marketing capabilities. When it comes to using video effe... (more)

5 Keys to Connecting with Your Customers on Facebook

It’s a lot easier than you might imagine. Guest Post by  Craig Robinson, Editor-in-chief at Qwaya.com.  As you enter the world of Facebook social marketing, you may worry that it will both complex and challenging. That concern deepens when you have to wade through marketing jargon terms like interface. The marketing reality is much simpler as soon as you translate gobbledygook words into meaningful ones. Interfacing is just jargon that means you need to engage with your customers. Most marketers understand the need to engage with their customers.  The hard part is actually doing... (more)

Here’s Your Social Media Marketing Tool Cheat Sheet

Thanks to my co-author, Joe Pulizzi, and some helpful contributors for making your search for the right implements a lot easier If you are starting from scratch, it’s almost impossible to figure out what social media and other related online tools will be genuinely useful for marketing your business.  Fortunately, Joe has taken the time to assemble and comment on 42 of the most worthy in his blog. You’ll find that a common thread among many of the 42 is that they involve both inbound and/or outbound communication. In other words, they will help you send a message to your target bu... (more)

Don’t Keep Your Web Visitors Waiting and Guessing

It’s Not Visual. It’s Doesn’t Get Quickly to the Point. It Doesn’t Show How It Can Help When much of the web was experimental and Web surfing was still recreational, it might have been okay to have a website that was creative for its own sake–even when it was unclear about its purpose.  Not so today.  We face three key realities that must shape our thinking about a good versus bad website Websites are our most important marketing tool. They will increasingly replace most traditional marketing.  Therefore, you have to get it right. Your prospective online buyers are pressed for ti... (more)

The Secret to SEO Search Engine Optimization

That’s the key word from veteran SEO expert Heather Lloyd-Martin SEO is not about creating a website sausage overstuffed with key words and phrases. It’s all about creating relevant and compelling content that transforms you into a thought leader who can become a trusted provider That is ultimately how you convert visitors into buyers Of course, this is gospel for me and many content marketers. But, it is still poorly understood by many marketers and SEO practitioners who swear that cramming a ton of “search engine friendly” words and phrases deemed into every nook and cranny of y... (more)