Content Marketing Journal
Think of yourself as the ultimate knowledge resource like those concierges
serving fine hotels such as the Ritz-Carlton or the Four Seasons—But
When you find yourself in a new town but are blessed to be staying in a hotel
with a knowledgeable and caring concierge, you’ve got it made. Any
reasonable request you make for help–and perhaps even some not so
reasonable or a bit off the wall requests –will be greeted with prompt and
enthusiastic action by the concierge. The very best of the breed combine
encyclopedic knowledge, extensive connections, and an innate desire to look
after their customers.
Those hotels whose concierges solve their guests’ problems successfully
time after time will be rewarded not only with return stays but with
unbeatable word-of-mouth as stories are told about the unbelievable lengths
to which the... (more)
Phillywordsmith, Emily Sheetz, puts Google Docs to work with a simple, but
engaging online slide show for her small business.
There’s plenty that I love about the web. Discovering new people from whom
I can learn is one of the most rewarding.
Recently, I lucked onto the PhillyWordsmith blog and wrote about her powerful
conceptual construct for drilling down to your brand’s core promise: And
Then What? The Question to Ask, Ask, and Ask Again to Get to Your Product’s
Now, I found something else that’s pretty cool on her site. Emily shares
representative samples of her creative... (more)
When Google+ was unveiled last year, a lot of content marketers wondered if
they really needed another social media platform to develop and maintain.
But, with the more recent introduction of Search Plus Your World, Google+ is
getting harder to ignore.
So if you’re still figuring out how to make Google+ part of your content
strategy, it might be helpful to take a look at a couple of examples of
popular and engaging Google+ pages. I’ve chosen Dell — which has embraced
Google+ and is doing some really interesting stuff with its profile — and
also “Wired” magazine. Unlike Dell, “W... (more)
The headline and the article below are so bad that you might think it’s a
spoof published by the satirical website, The Onion. But, no such luck!
Happily, we can learn from it. I have changed details to protect the
perpetrators. ACME PRIVATE BANK MOVES TO SEVENTH FLOOR Acme Bank has
relocated the Private Bank, a division of Acme Bank, to the eighth floor of
the affiliate’s headquarters at 234 Oak Street, in Cleveland, Ohio.
Previously, the bank’s operations were conducted on the building’s second
floor. This strategic move will streamline the services into one location,
Build Your Brand and Your Business by Using Local Radio to Drive Prospects to
The key to a powerful online presence is great content that targets your best
buyers. Over time, as you increase the critical mass of relevant and
compelling content, you will attract increasing levels of traffic. This is
the essence of content marketing strategy. But, you can do more without
breaking the bank by extending and enhancing your online persona with
carefully crafted radio commercials.
Although traditional media is facing enormous challenges, smart media
companies will certainl... (more)