This Young Neighbor Understands Target Marketing Perfectly
We have just moved into a great new neighborhood with plenty of energetic
young kids. While I was out walking our dog, Mia, I was delighted to discover
that we have a young marketing-savvy entrepreneur in our midst. This smart
young person has launched a dog sitting service and has figured out how to
target that service perfectly to prime prospects.
We all know how important it is to deliver our marketing messages to those
who are best positioned to purchase our products and services. Our local
dog sitting entrepreneur gets it exactly right.
We have strategically stationed dog poop drop off canisters around the
community. Obviously, only those folks who are out walking their dogs and
thinking about canine-related stuff will encounter this marketing message.
Folks who don’t have a dog won’t go anywhere near... (more)
Phillywordsmith, Emily Sheetz, puts Google Docs to work with a simple, but
engaging online slide show for her small business.
There’s plenty that I love about the web. Discovering new people from whom
I can learn is one of the most rewarding.
Recently, I lucked onto the PhillyWordsmith blog and wrote about her powerful
conceptual construct for drilling down to your brand’s core promise: And
Then What? The Question to Ask, Ask, and Ask Again to Get to Your Product’s
Now, I found something else that’s pretty cool on her site. Emily shares
representative samples of her creative... (more)
Of course you need a website. But, you need a lot more to succeed.
Your website is a primary location for product and service information for
which your customers are searching. Moreover, it should follow the content
marketing mandate of customer centricity. That is, your website must
reflect an understanding of what’s most important to your customers in the
way that you present content about who you are, what you sell, and why your
visitors should care.
But, that’s still just the essential foundation. An effective website is
necessary but not sufficient as an online marketing... (more)
Build Your Brand and Your Business by Using Local Radio to Drive Prospects to
The key to a powerful online presence is great content that targets your best
buyers. Over time, as you increase the critical mass of relevant and
compelling content, you will attract increasing levels of traffic. This is
the essence of content marketing strategy. But, you can do more without
breaking the bank by extending and enhancing your online persona with
carefully crafted radio commercials.
Although traditional media is facing enormous challenges, smart media
companies will certainl... (more)
Content Marketing Journal
When You Deliver Great Content and Control a Critical Buyer Database You
Although they are in the advertising business, small publishing companies
have never done much advertising for their magazines. The reasons were
simple, but not necessarily obvious: They didn’t have to—and it
wouldn’t work if they tried it.
By emulating the best practices of small publishing companies, you can
minimize traditional marketing costs, too. Believe it or not, it all comes
back to content marketing.
Why publishers can market effectively without advertising