Personal Branding Journal
Think Google. Think Bing. Think Kleenex. Think Nike. But most of all think
carefully before you attach that all-important brand name to your shiny new
That’s the essential advice from Caitlin Randolph of BrandBucket.com in
this guest post. BrandBucket teaches companies how to build new brands with a
bang by choosing just the right name.
6 Keys to Turning a Terrific Idea into a Successful Product by Leveraging
Just the Right Brand Name.
For many start ups, naming a new business or product is even harder than
coming up with the perfect name for your firstborn child. By the time your
idea is ready to become a product you may find yourself in desperate need of
a great brand name. But you may also find yourself a bit too close to your
baby to give it the perfect brand name.
We know how hard and how important it is to develop that name ... (more)
Joe Pulizzi’s 8th Installment Reviews Record 353 Blogs to Select Content
Marketing Thought Leaders
We are delighted to have earned another strong ranking among the content
marketing blog elite. We are especially pleased because this is one tough
crew of content marketing thought leaders.
The number of blogs reviewed by the Junta42 team has grown as dramatically as
the move toward adoption of content marketing strategies among companies of
all sizes. They began in 2007 with just 81 blogs and now evaluate 353 which
are chosen through nominations and known content marketing-related ... (more)
Content Marketing Journal
It’s much more powerful than those young whippersnappers–Twitter and
We often talk about the need to develop a content marketing mindset. This
requires companies to think like publishers. And that sounds an awful lot
like social media as Wikipedia defines it:
Social media is information content created by people using highly accessible
and scalable publishing technologies. At its most basic sense, social media
is a shift in how people discover, read and share news, information and
content. It’s a fusion of sociology and technology, transformi... (more)
When you make it obvious to your customers how you can help them, you will
grow your revenues.
Some of the smartest people I know run very small companies in the
business-to-business market. They are dedicated to helping their customers
succeed. In one-on-one discussions with customers and prospects, they make
it clear how they can help. That’s terrific. And it generates sales.
But it’s just a start.
I am convinced that white papers–and their first cousins, e-books– can
extend that in-person knowledge sharing and trust building to the entire
world. A great example is a c... (more)
Thanks to my co-author, Joe Pulizzi, and some helpful contributors for making
your search for the right implements a lot easier
If you are starting from scratch, it’s almost impossible to figure out what
social media and other related online tools will be genuinely useful for
marketing your business. Fortunately, Joe has taken the time to assemble
and comment on 42 of the most worthy in his blog.
You’ll find that a common thread among many of the 42 is that they involve
both inbound and/or outbound communication. In other words, they will help
you send a message to your target bu... (more)