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Newt Barrett

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Top Stories by Newt Barrett

For those of us who been around computing since the early days of PCs, the consumer move to mobile devices and away from desktop and even laptop computers is astonishing–and maybe a little terrifying. Smartphones Soar First, smartphones such as the Blackberry, Nokia, and iPhone entered the picture. But, as recently as 2007 total smartphone sales were only 122 million. Alex Cocotas of BI Intelligence predicts that annual smartphone sales will hit 1.5 billion units by 2016. That’s 10X growth in less than 10 years. Tablets Triumph In the first year of its existence, 1981, the IBM PC sold 100,000 units. Most of those buyers were geeks or leading-edge business users. Apple’s new iPad sold 3 million units in its first weekend and more than 50 million units since the introduction of the first iPad just 2 years ago. As Tim Bajarin reported in Techland.Time.com in April of ... (more)

The Secret to SEO Search Engine Optimization

That’s the key word from veteran SEO expert Heather Lloyd-Martin SEO is not about creating a website sausage overstuffed with key words and phrases. It’s all about creating relevant and compelling content that transforms you into a thought leader who can become a trusted provider That is ultimately how you convert visitors into buyers Of course, this is gospel for me and many content marketers. But, it is still poorly understood by many marketers and SEO practitioners who swear that cramming a ton of “search engine friendly” words and phrases deemed into every nook and cranny of y... (more)

10 Most Popular Content Marketing Posts of 2009

It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. Social media certainly loomed larger in the past 12 months but interest in content marketing strategy accounted for the majority of the most popular posts. Here is the Cliff’s Notes bullet point version with more detail and links to the full articles following: How To Create the All-Important Elevator Speech For Your Presentations and for Your Content Marketing 5 Reasons an eBook Should be a Core Component of Your Content... (more)

And Then What? The Question to Ask, Ask, and Ask Again to Get to Your Product’s Soul

Just Like Toyota’s Famous 5 Whys, Here’s a Way to Drill Down to Pay Dirt It’s not enough just to ask questions.  We need to ask questions that will get us to the root of a problem or that will deliver an in-depth understanding of the soul of our product.  In a wonderful recent article by Philly Wordsmith, we are treated to a unique approach to understanding the essence of our customers’ concerns and of how our products should meet them. It boils down to asking the same question, "And then what?," iteratively until we get to that fundamental understanding. Why, daddy, why? This m... (more)

Great New Social Media Marketing Tool: PitchEngine

Jump Start Your Online Public Relations for Free They call it public relations for a reason.  Although PR methodology has focused primarily on getting the traditional media to write about your company or your client’s company, the goal has always been to influence ‘the public’, that is those members of the population that you want to impact positively. Thanks to the infinite reach of the Internet, you have the capability to extend that influence dramatically.  But, you need to change your approach and your toolkit as part of a 21st century PR strategy. If your primary public rela... (more)