Marketing experts shared invaluable insights about how to market in turbulent
times through the effective use of content online, in print, and in person.
Custom publishing has gone from being an ancillary, add on component of
marketing strategies to becoming a vital ingredient. Why? Because content
marketing is so important to an increasing number of marketers and companies
of all sizes. Therefore, creating custom content is no longer a nice to-do,
if you have the money. Rather, it has become an absolute must-do as part of
an integrated content marketing strategy.
The strategic importance of content marketing, and of its first cousin,
social media, was front and center at this year's Custom Content Conference.
Here are 8 great takeaways that I brought home with me from the conference:
1) Savvy small businesses can replace much, if not all of their traditional
It’s Not Visual. It’s Doesn’t Get Quickly to the Point. It Doesn’t
Show How It Can Help
When much of the web was experimental and Web surfing was still recreational,
it might have been okay to have a website that was creative for its own
sake–even when it was unclear about its purpose. Not so today.
We face three key realities that must shape our thinking about a good versus
Websites are our most important marketing tool. They will increasingly
replace most traditional marketing. Therefore, you have to get it right.
Your prospective online buyers are pressed for ti... (more)
Powerful Trend Reinforces Need for Effective Content Marketing strategies
Word of mouth marketing has carried marketing messages since the time of
cavemen. Back then, it didn’t get your message more than a few cave doors
Thanks to the impact of the Internet, changes in buyer behavior, and the
power of blogging and social media, it will be among the most important ways
to market your content and your company.
That makes the creation of relevant and compelling content even more
important than ever as buyers and prospects spread the word about you and
your organization. Int... (more)
That’s the key word from veteran SEO expert Heather Lloyd-Martin
SEO is not about creating a website sausage overstuffed with key words and
phrases. It’s all about creating relevant and compelling content that
transforms you into a thought leader who can become a trusted provider That
is ultimately how you convert visitors into buyers
Of course, this is gospel for me and many content marketers. But, it is still
poorly understood by many marketers and SEO practitioners who swear that
cramming a ton of “search engine friendly” words and phrases deemed into
every nook and cranny of y... (more)
It’s been a very good year for content marketing. In fact, visitors
searching our site for the phrase “content marketing” increased by 85% in
2009 over 2008.
Social media certainly loomed larger in the past 12 months but interest in
content marketing strategy accounted for the majority of the most popular
Here is the Cliff’s Notes bullet point version with more detail and links
to the full articles following:
How To Create the All-Important Elevator Speech For Your Presentations and
for Your Content Marketing 5 Reasons an eBook Should be a Core Component of
Your Content... (more)