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The Future of Marketing

Newt Barrett

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Top Stories by Newt Barrett

The new Facebook Business Page is not only a visual transformation of the site, it is a game changer for the marketing function. The fact that Facebook will automatically transition existing business pages to the new format over the next thirty days means that marketers will have no choice but to evolve from the static “tabs” mindset to a “Timeline” mindset based on continually fresh, engaging, and authentic content. As part of the redesign, the company has effectively shelved Facebook tabs as default landing pages, a strategy which many large corporations, small businesses, and social marketers had spent time, energy, and significant budget building out. These default tabs, while effective in certain cases for driving “likes” and other calls to action, were essentially landing pages like what you see on traditional websites. Never content to settle for the status qu... (more)

The Secret to SEO Search Engine Optimization

That’s the key word from veteran SEO expert Heather Lloyd-Martin SEO is not about creating a website sausage overstuffed with key words and phrases. It’s all about creating relevant and compelling content that transforms you into a thought leader who can become a trusted provider That is ultimately how you convert visitors into buyers Of course, this is gospel for me and many content marketers. But, it is still poorly understood by many marketers and SEO practitioners who swear that cramming a ton of “search engine friendly” words and phrases deemed into every nook and cranny of y... (more)

Integrating Your Website and Your Blog

The best small business solution is to eliminate a separate blog and website. Unfortunately, typical small companies often misunderstand the power of a business blog–and cannot envision how it can and should be the driving force behind your online presence.  Your best bet is to leverage the power of blogging software to create an online presence which is, at once, timeless and timely. Most of us began with a website that contains static content that was never intended to change much over time. Your static website will be an essential source of product, service, and company data t... (more)

Word of Mouth Marketing Is Becoming Incredibly Important

Powerful Trend Reinforces Need for Effective Content Marketing strategies Word of mouth marketing has carried marketing messages since the time of cavemen. Back then, it didn’t get your message more than a few cave doors down.  Thanks to the impact of the Internet, changes in buyer behavior, and the power of blogging and social media, it will be among the most important ways to market your content and your company.  That makes the creation of relevant and compelling content even more important than ever as buyers and prospects spread the word about you and your organization.  Int... (more)

Why Your Blog Beats Your Website to Your Prospects

Influence them with information well before they are ready to buy from you. I have written before about the many differences between a traditional website and a blog. Your website typically provides timeless information, while your blog provides timely information. Moreover your blog becomes more important as you keep adding more and more content that is relevant to your prospective customers. But a case study about a consulting company, De Novo Strategy, from Bernie Borges’ new book, Marketing 2.0, suggested a new nuanced but critical reason for the power of a business blog.  It... (more)