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The Future of Marketing

Newt Barrett

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Top Stories by Newt Barrett

Even a micro business can use video effectively to communicate with its customers online. But, as we amateur carpenters know, you can wind up with a mess instead of a masterpiece unless you understand how to use a potentially powerful tool well.   In that spirit we’re happy to can share with you six terrific tips for using video successfully from talented Southwest Florida professional, Kathy Saenz. We recently caught up with Kathy, who is Neighborhood America’s corporate communications manager, for a brief interview on the best ways to communicate with video. Kathy’s unique background as a university trained former TV producer and reporter taught her what it takes to tell great stories in our short attention span world.  She has been able to help Neighborhood America add  video communications to their core marketing capabilities. When it comes to using video effe... (more)

Great New Social Media Marketing Tool: PitchEngine

Jump Start Your Online Public Relations for Free They call it public relations for a reason.  Although PR methodology has focused primarily on getting the traditional media to write about your company or your client’s company, the goal has always been to influence ‘the public’, that is those members of the population that you want to impact positively. Thanks to the infinite reach of the Internet, you have the capability to extend that influence dramatically.  But, you need to change your approach and your toolkit as part of a 21st century PR strategy. If your primary public rela... (more)

The Public Relations Secret Behind the $1 Million House Coupon Phenomenon

Big ideas can trump big bucks.  This is especially true in the new Internet-powered world of public relations.  Savvy marketers with minimal budgets can get pervasive press coverage that would have been impossible five or 10 years ago.  Just ask Tina Haisman, Southwest Florida PR professional, who was able to generate an astonishing amount of TV, radio, and print coverage far beyond Florida borders.  Tina’s challenge was to help a Southwest Florida homeowner that needed to sell his multimillion dollar mansion in a very tough real estate market.  The homeowner knew that he needed ... (more)

Why the Massive Move to Mobile Computing Changes Content Marketing Rules

For those of us who been around computing since the early days of PCs, the consumer move to mobile devices and away from desktop and even laptop computers is astonishing–and maybe a little terrifying. Smartphones Soar First, smartphones such as the Blackberry, Nokia, and iPhone entered the picture. But, as recently as 2007 total smartphone sales were only 122 million. Alex Cocotas of BI Intelligence predicts that annual smartphone sales will hit 1.5 billion units by 2016. That’s 10X growth in less than 10 years. Tablets Triumph In the first year of its existence, 1981, the IBM ... (more)

5 Lessons to Learn from the World’s Worst Press Release

The headline and the article below are so bad that you might think it’s a spoof published by the satirical website, The Onion.   But, no such luck! Happily, we can learn from it. I have changed details to protect the perpetrators. ACME PRIVATE BANK MOVES TO SEVENTH FLOOR Acme Bank has relocated the Private Bank, a division of Acme Bank, to the eighth floor of the affiliate’s headquarters at 234 Oak Street, in Cleveland, Ohio. Previously, the bank’s operations were conducted on the building’s second floor. This strategic move will streamline the services into one location, excl... (more)