Newt Barrett

What’s clear from current research is that when we evaluate social media, we are not talking about the marketing longevity equivalent of the hula hoop or the Lambada. Social media marketing is here to stay.  If you are not already active in venues such as a business blog, Facebook, Twitter, LinkedIn, Google+, Slideshare, and YouTube, you should be asking yourself whether it’s way past time to jump in with both virtual feet. The answer to the question is yes with an important caveat… …Before making the commitment to one or many possible social media outlets, it is vital to determine whether: you understand the target audience that you intend to reach you have something valuable to communicate to that target audience you have someone with the time, skill, and enthusiasm to execute a consistent social media program–either inside or outside your organization you will mak... (more)

Five Lessons From Coca Cola’s New Content Marketing Strategy

[From Jeff Bullas's blog]  Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“. Its marketing and communication is purposeful and connects with its audience in a way that makes it stand out from its competitors. Its mission is not about selling products but to create significant positive change in the world that makes the world a better place. Coca Cola’s mission statement To refresh the world To inspire moments of optimism and happiness To create value and make a difference Recently they have realised that their marketing strategy that h... (more)

Content – A Seven-Step Road Map for Your Content Marketing : MarketingProfs Article

Content – A SevenStep Road Map for Your Content Marketing (7 step road map for creating content marketing.)… Via www.marketingprofs.com ... (more)

How To Populate Your iPad or Tablet – Town Hall

USA TODAY–A Social Media Primer For Neophytes-How To Populate Your iPad or Tablet Town Hall. There has been an explosion in social media networks over the past ten years. The younger set gets it, and aggressively uses them. Via finance.townhall.com ... (more)

Managing Content Marketing: Expert Interview with Joe Pulizzi

What is content marketing?What makes it different from other types of business communications, and why should local businesses adopt a content marketing… See the video interview below to learn from content marketing guru, Joe Pulizzi: Via www.business2community.com ... (more)