Welcome!

The Future of Marketing

Newt Barrett

Subscribe to Newt Barrett: eMailAlertsEmail Alerts
Get Newt Barrett via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories by Newt Barrett

Content Marketing Journal Think of yourself as the ultimate knowledge resource like those concierges serving fine hotels such as the Ritz-Carlton or the Four Seasons—But Available 24/7. When you find yourself in a new town but are blessed to be staying in a hotel with a knowledgeable and caring concierge, you’ve got it made.  Any reasonable request you make for help–and perhaps even some not so reasonable or a bit off the wall requests –will be greeted with prompt and enthusiastic action by the concierge.  The very best of the breed combine encyclopedic knowledge, extensive connections, and an innate desire to look after their customers. Those hotels whose concierges solve their guests’ problems successfully time after time will be rewarded not only with return stays but with unbeatable word-of-mouth as stories are told about the unbelievable lengths to which the... (more)

Can B2B Print Media Avoid the Fate of the Dinosaurs?

No. Their ever shrinking content reduces them from ‘must read’ to ‘why bother?’ For centuries, print magazines and newspapers had a publishing information monopoly. Even when the consumer universe began to rely more on radio and TV, the business to business media was the only route to the industrial buyer. This was true for both public relations and advertising campaigns. If you wanted to get to the folks who bought business products and services, you had to use print media to reach them. This virtual monopoly persisted unchallenged until the late 1990s when the internet interv... (more)

Don’t Keep Your Web Visitors Waiting and Guessing

It’s Not Visual. It’s Doesn’t Get Quickly to the Point. It Doesn’t Show How It Can Help When much of the web was experimental and Web surfing was still recreational, it might have been okay to have a website that was creative for its own sake–even when it was unclear about its purpose.  Not so today.  We face three key realities that must shape our thinking about a good versus bad website Websites are our most important marketing tool. They will increasingly replace most traditional marketing.  Therefore, you have to get it right. Your prospective online buyers are pressed for ti... (more)

Integrating Your Website and Your Blog

The best small business solution is to eliminate a separate blog and website. Unfortunately, typical small companies often misunderstand the power of a business blog–and cannot envision how it can and should be the driving force behind your online presence.  Your best bet is to leverage the power of blogging software to create an online presence which is, at once, timeless and timely. Most of us began with a website that contains static content that was never intended to change much over time. Your static website will be an essential source of product, service, and company data t... (more)

Marketing Like the Big Boys: Facebook for Small Business

Thanks to content marketing maven, Beth Hrusch of Interact Media for this great guest post. Marketing your small business with Facebook sounds like a lot of fun and a great idea—until it hits you.  You really have no clue how to do it.  Sure you’ve heard of it, and people are certainly on board (some with remarkably good results).  But, getting started can be intimidating, maintenance is scary and how do you measure returns, anyway? So, now you know how your parents felt when confronted with email.  Don’t worry.  One of the great things about social media for marketing is the fact... (more)