Welcome!

The Future of Marketing

Newt Barrett

Subscribe to Newt Barrett: eMailAlertsEmail Alerts
Get Newt Barrett via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories by Newt Barrett

Jump Start Your Online Public Relations for Free They call it public relations for a reason.  Although PR methodology has focused primarily on getting the traditional media to write about your company or your client’s company, the goal has always been to influence ‘the public’, that is those members of the population that you want to impact positively. Thanks to the infinite reach of the Internet, you have the capability to extend that influence dramatically.  But, you need to change your approach and your toolkit as part of a 21st century PR strategy. If your primary public relations strategy still amounts to sending press releases to a finite number of media contacts, you fail to take advantage of the Internet.  You are not reaching the new influencers, to use Paul Gillen’s term. You need to do do more than reach those influencers. You need to take advantage of t... (more)

What is Your Unique Buying Proposition?

Toss Out the Company-Centric USP and Bring In the Customer-Centric ‘UBP’ to Underlie Your Content Marketing Strategy. Don’t get me wrong.  The unique part is critical.  But the age old concept of a unique selling proposition views the problem of positioning almost backwards. The idea of a unique selling proposition is that you need to differentiate yourself from the hundreds or thousands of other vendors with whom you compete.  Theoretically, if you have a really good USP, you can stand apart from all the same old same old that everyone else is selling.  I think it’s much better ... (more)

Five Guys Burgers and Fries Really Understand in Person Content Marketing

How They Use Secret Shoppers to Catch Their Team Members Doing the Right Thing If you are looking for great basic meat and potatoes cooking in a casual atmosphere, you can’t do much better than Five Guys Burgers and Fries. While working on a client project, I had the opportunity to learn about the way they operate their restaurants–and how they think about their customers and their employees.  The company launched with a single restaurant in the Washington, DC area in the 1980s and expanded conservatively through the use of 100% company owned outlets until very recently.  The fa... (more)

A Small Business Website That Works

Adventure Training Concepts(ATC) shows us quickly and precisely what they do and why should we should care I met the founders of this company several years ago when they were just getting started. I always loved the idea of what they were attempting to do but had never looked at their website, until I reconnected with one of the owners, Michelle Jones. ATC leverages the Armed Forces skills of its founders to teach leadership to the building of teams within a challenging adventure framework. Of course, I knew what their company did because I had met them before. But I would have b... (more)

Integrating Your Website and Your Blog

The best small business solution is to eliminate a separate blog and website. Unfortunately, typical small companies often misunderstand the power of a business blog–and cannot envision how it can and should be the driving force behind your online presence.  Your best bet is to leverage the power of blogging software to create an online presence which is, at once, timeless and timely. Most of us began with a website that contains static content that was never intended to change much over time. Your static website will be an essential source of product, service, and company data t... (more)