Newt Barrett

Content marketing works by providing your best customers vital information that helps them be more successful or to live better lives. As a stand-alone effort, content marketing is powerful. What’s even better is to integrate your online efforts with your team’s one-on-one work with current and future customers. As with so much of marketing, this is a lot easier to say than to do. In a world of limited resources, generating great content poses challenges, particularly for smaller organizations. Knowing exactly what to say and how to say it rarely comes naturally to the folks who are running small companies. Within the financial world, marketers have even greater challenges because they must comply with stringent regulations that restrict how and what they communicate ... (more)

B2B Media Burning Bridges to Print While Business Marketers Deliver Outstanding Online Content

As Content Marketing Goes from Optional to Obligatory for Business,  Penton Suffers and Miller Electric Shines Penton’s shift to online only for Welding Design & Fabrication symbolizes the decline of traditional media.  At the same time, Miller Electric shows just how powerful content marketing can be as a replacement for traditional publishing—even when publishers take their acts to the w... (more)

10 Ways to Win with Online Video

Stand Out from the Marketing Crowd Thanks to Lou Bortone, video marketing guru for this guest post In an over-crowded and hyper-competitive marketplace, video marketing can help you break through the clutter and deliver your message in a powerful and memorable way. Thanks to YouTube, and inexpensive, easy-to-use camera options like webcams, Flip Video cameras and iPhones, online video is no... (more)

Six Secrets to Creating a Positively Remarkable Brand Name

Personal Branding Journal Think Google. Think Bing. Think Kleenex. Think Nike.  But most of all think carefully before you attach that all-important brand name to your shiny new product. That’s the essential advice from Caitlin Randolph of BrandBucket.com in this guest post. BrandBucket teaches companies how to build new brands with a bang by choosing just the right name. 6 Keys to Turn... (more)

How to Create a Brand Name That Resonates with Your Buyers!

You might not know immediately what overnight guests the Wigglebutt Inn is designed to serve. But, if you guessed that they are four-legged and furry, you would be right on the money. In fact, I’ll bet that most of you not only guessed what the business does but immediately formed a mental image of a happy dog wagging his tail furiously as soon as you heard the name. Fortuitously, I learn... (more)