Content Marketing Journal
Think of yourself as the ultimate knowledge resource like those concierges
serving fine hotels such as the Ritz-Carlton or the Four Seasons—But
When you find yourself in a new town but are blessed to be staying in a hotel
with a knowledgeable and caring concierge, you’ve got it made. Any
reasonable request you make for help–and perhaps even some not so
reasonable or a bit off the wall requests –will be greeted with prompt and
enthusiastic action by the concierge. The very best of the breed combine
encyclopedic knowledge, extensive connections, and an innate desire to look
after their customers.
Those hotels whose concierges solve their guests’ problems successfully
time after time will be rewarded not only with return stays but with
unbeatable word-of-mouth as stories are told about the unbelievable lengths
to which the... (more)
No. Their ever shrinking content reduces them from ‘must read’ to ‘why
For centuries, print magazines and newspapers had a publishing information
Even when the consumer universe began to rely more on radio and TV, the
business to business media was the only route to the industrial buyer. This
was true for both public relations and advertising campaigns. If you wanted
to get to the folks who bought business products and services, you had to use
print media to reach them.
This virtual monopoly persisted unchallenged until the late 1990s when the
internet interv... (more)
It’s Not Visual. It’s Doesn’t Get Quickly to the Point. It Doesn’t
Show How It Can Help
When much of the web was experimental and Web surfing was still recreational,
it might have been okay to have a website that was creative for its own
sake–even when it was unclear about its purpose. Not so today.
We face three key realities that must shape our thinking about a good versus
Websites are our most important marketing tool. They will increasingly
replace most traditional marketing. Therefore, you have to get it right.
Your prospective online buyers are pressed for ti... (more)
The best small business solution is to eliminate a separate blog and website.
Unfortunately, typical small companies often misunderstand the power of a
business blog–and cannot envision how it can and should be the driving
force behind your online presence. Your best bet is to leverage the power
of blogging software to create an online presence which is, at once, timeless
Most of us began with a website that contains static content that was never
intended to change much over time. Your static website will be an essential
source of product, service, and company data t... (more)
Thanks to content marketing maven, Beth Hrusch of Interact Media for this
great guest post.
Marketing your small business with Facebook sounds like a lot of fun and a
great idea—until it hits you. You really have no clue how to do it.
Sure you’ve heard of it, and people are certainly on board (some with
remarkably good results). But, getting started can be intimidating,
maintenance is scary and how do you measure returns, anyway?
So, now you know how your parents felt when confronted with email. Don’t
worry. One of the great things about social media for marketing is the fact... (more)