Adventure Training Concepts(ATC) shows us quickly and precisely what they do
and why should we should care
I met the founders of this company several years ago when they were just
getting started. I always loved the idea of what they were attempting to do
but had never looked at their website, until I reconnected with one of the
owners, Michelle Jones.
ATC leverages the Armed Forces skills of its founders to teach leadership to
the building of teams within a challenging adventure framework.
Of course, I knew what their company did because I had met them before. But I
would have been just as clear about who they are, what they do and how they
can help my company from a quick visit to their website.
Here’s what works so well on their website
The ATC website features a compelling visual that shows a diverse company
team engaged in a challenging activity that clearly illus... (more)
Jump Start Your Online Public Relations for Free
They call it public relations for a reason. Although PR methodology has
focused primarily on getting the traditional media to write about your
company or your client’s company, the goal has always been to influence
‘the public’, that is those members of the population that you want to
Thanks to the infinite reach of the Internet, you have the capability to
extend that influence dramatically. But, you need to change your approach
and your toolkit as part of a 21st century PR strategy.
If your primary public rela... (more)
Thanks to my co-author, Joe Pulizzi, and some helpful contributors for making
your search for the right implements a lot easier
If you are starting from scratch, it’s almost impossible to figure out what
social media and other related online tools will be genuinely useful for
marketing your business. Fortunately, Joe has taken the time to assemble
and comment on 42 of the most worthy in his blog.
You’ll find that a common thread among many of the 42 is that they involve
both inbound and/or outbound communication. In other words, they will help
you send a message to your target bu... (more)
That’s the key word from veteran SEO expert Heather Lloyd-Martin
SEO is not about creating a website sausage overstuffed with key words and
phrases. It’s all about creating relevant and compelling content that
transforms you into a thought leader who can become a trusted provider That
is ultimately how you convert visitors into buyers
Of course, this is gospel for me and many content marketers. But, it is still
poorly understood by many marketers and SEO practitioners who swear that
cramming a ton of “search engine friendly” words and phrases deemed into
every nook and cranny of y... (more)
Content Marketing Journal
Effective content marketing online drives Chris Griffith’s blog powered
website to number four on search rankings.
You might think that Realtor.com, Yahoo real estate, the Yellow Pages, either
of the two local newspapers or all of the big area real estate companies
would trample an individual realtor on Google. But, you’d be wrong.
In fact, when you search for "Bonita Springs real estate" in Google, you pull
up a total of 557,000 results. But, standing at an impressive #4 is
LifeinBonitaSprings.com. That’s the blog powered website of Chris Griffith,
a re... (more)