Written by Ryan Connors.
How many times have you heard it said that social media can help your
company? All you have to do is learn a few simple tricks about tweeting and
likes and soon enough you’ll be living large.
Better yet, just pay Mr. or Ms. Confidence a small fortune to do it for you.
After all, they know how to do it best and they can grow your Facebook page
daily. You’re in business to get likes and not grow profits right?
Aha! Many a marketing cynic will be quick to the draw when it comes to social
media. It’s a waste of time, waste of money or too much of a hassle to stay
on top of the latest trends they say. Whether that cynicism is a result of
bad past experiences or ignorance, it can be difficult to overcome. Breaking
the status quo is an uphill battle, which is why marketers and customers
alike have to understand where social media fits into marketin... (more)
Just Like Toyota’s Famous 5 Whys, Here’s a Way to Drill Down to Pay Dirt
It’s not enough just to ask questions. We need to ask questions that will
get us to the root of a problem or that will deliver an in-depth
understanding of the soul of our product. In a wonderful recent article by
Philly Wordsmith, we are treated to a unique approach to understanding the
essence of our customers’ concerns and of how our products should meet
It boils down to asking the same question, "And then what?," iteratively
until we get to that fundamental understanding.
Why, daddy, why?
This m... (more)
Jump Start Your Online Public Relations for Free
They call it public relations for a reason. Although PR methodology has
focused primarily on getting the traditional media to write about your
company or your client’s company, the goal has always been to influence
‘the public’, that is those members of the population that you want to
Thanks to the infinite reach of the Internet, you have the capability to
extend that influence dramatically. But, you need to change your approach
and your toolkit as part of a 21st century PR strategy.
If your primary public rela... (more)
Content Marketing Journal
It’s much more powerful than those young whippersnappers–Twitter and
We often talk about the need to develop a content marketing mindset. This
requires companies to think like publishers. And that sounds an awful lot
like social media as Wikipedia defines it:
Social media is information content created by people using highly accessible
and scalable publishing technologies. At its most basic sense, social media
is a shift in how people discover, read and share news, information and
content. It’s a fusion of sociology and technology, transformi... (more)
Content Marketing Journal
When You Deliver Great Content and Control a Critical Buyer Database You
Although they are in the advertising business, small publishing companies
have never done much advertising for their magazines. The reasons were
simple, but not necessarily obvious: They didn’t have to—and it
wouldn’t work if they tried it.
By emulating the best practices of small publishing companies, you can
minimize traditional marketing costs, too. Believe it or not, it all comes
back to content marketing.
Why publishers can market effectively without advertising