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The Future of Marketing

Newt Barrett

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Top Stories by Newt Barrett

 When you make it obvious to your customers how you can help them, you will grow your revenues. Some of the smartest people I know run very small companies in the business-to-business market.  They are dedicated to helping their customers succeed.  In one-on-one discussions with customers and prospects, they make it clear how they can help.  That’s terrific.  And it generates sales.  But it’s just a start. I am convinced that white papers–and their first cousins, e-books– can extend that in-person knowledge sharing and trust building to the entire world.  A great example is a compelling white paper from The Result Source, called, Cold-Calling 2.0: The Next Generation of Prospecting. The Result Source, is a small company based in Toronto, Canada that works closely with businesses who need to generate leads which will translate directly into revenue.  Its owner, Marg... (more)

Location, Location, Location on Google

Content Marketing Journal Effective content marketing online drives Chris Griffith’s blog powered website to number four on search rankings. You might think that Realtor.com, Yahoo real estate, the Yellow Pages, either of the two local newspapers or all of the big area real estate companies would trample an individual realtor on Google. But, you’d be wrong. In fact, when you search for "Bonita Springs real estate" in Google, you pull up a total of 557,000 results. But, standing at an impressive #4 is LifeinBonitaSprings.com. That’s the blog powered website of Chris Griffith, a re... (more)

What Dr. Seuss can teach you about copywriting | SEO Copywriting

Written by Heather Lloyd-Martin. Looking for some writing inspiration? Why not check out some Dr. Seuss books. Learn what Dr. Seuss can teach you about good copywriting. Confession time: I love Dr. Seuss. The words to One Fish, Two Fish are stuck in my brain. I have a Dr. Seuss watch. I have Dr. Seuss books on my iPad. I watch “How the Grinch Stole Christmas” ever year. I even have a limited edition print hanging in my bedroom. Why? The words that Theodor Geisel (otherwise known as Dr. Seuss) wrote had an impact on me. Yes, his books taught me how to read (and they always bring ... (more)

When Social Media Fails | Social Media Today

Written by Ryan Connors. How many times have you heard it said that social media can help your company? All you have to do is learn a few simple tricks about tweeting and likes and soon enough you’ll be living large. Better yet, just pay Mr. or Ms. Confidence a small fortune to do it for you. After all, they know how to do it best and they can grow your Facebook page daily. You’re in business to get likes and not grow profits right? Aha! Many a marketing cynic will be quick to the draw when it comes to social media. It’s a waste of time, waste of money or too much of a hassle to ... (more)

Here’s a Terrific Low Cost Way to Share Your Great Work and Ideas with Prospects Online

Phillywordsmith, Emily Sheetz, puts Google Docs to work with a simple, but engaging online slide show for her small business. There’s plenty that I love about the web. Discovering new people from whom I can learn is one of the most rewarding. Recently, I lucked onto the PhillyWordsmith blog and wrote about her powerful conceptual construct for drilling down to your brand’s core promise: And Then What? The Question to Ask, Ask, and Ask Again to Get to Your Product’s Soul Now, I found something else that’s pretty cool on her site. Emily shares representative samples of her creative... (more)