Newt Barrett

  Lessons on writing headlines from legendary ad man David Ogilvy are relevant to writers of blogs, websites, articles and social media posts. Written by Joanne Costin I think advertising man David Ogilvy would have enjoyed online marketing for the instantaneous feedback it provides.  His rules about advertising weren’t based on opinion, but years of research. As he famously said: “Five times as many people read the headline as the body copy. If you haven’t done some selling in your headline, you will have wasted 80 cents out of your client’s dollar.” Rule No. 1: “The headline is the ticket on the meat.” Ogilvy promoted the use of keywords in the headline,  before keywords were keywords. “If you are selling a remedy for bladder weakness, display BLADDER WEAKNESS in the headline. If you want mothers to read your advertisement, display MOTHERS is your headline.” Rule ... (more)

How to Make Google Reader Your Content Marketing Partner

A Great Video Points the Way to Effective Use of RSS Written by Paul Mosensen   An overview on Google Reader, and how to manage RSS feeds, folders, share buttons, and integrate with LinkedIn, Google Alerts, Google+, and Twitter…… Via www.youtube.com ... (more)

Blog Content Marketing

Content Marketing Beats Social Media A report from BlogHer suggests that tech businesses targeting American women can be most effective with blog content marketing. Content marketing campaigns including blogs can be especially useful for consumer electronics companies targeting women. A report from BlogHer found that 69 percent of adult females in the U.S. rely on blogs when they research smartphones, computers, tablets and other consumer electronics. Social media marketing is also effective, but to a lesser degree, with 53 percent saying they turn to Facebook, Twitter or another s... (more)

State of Social Media Marketing Report | Socialnomics

Awareness, Inc. shares their new annual report on the State of Social Media Marketing – Top Areas For Social Marketing Investment in 2012… You will notice some underlying themes in this report: Executives and senior managers are looking for traction in three key areas – ROI, integration of social with lead generation and sales, and expansion of social presence and reach. While social marketers feel they do not have the necessary resources to execute initiatives successfully, they must meet the expectations of senior management who demand to see tangible business value.Companies e... (more)

Moving From Content Marketing to Social Commerce – 1to1 Media

Great content can drive customer engagement, but it also can drive transactions. Is your content optimized for both? Via www.1to1media.com ... (more)