The new Facebook Business Page is not only a visual transformation of the
site, it is a game changer for the marketing function.
The fact that Facebook will automatically transition existing business pages
to the new format over the next thirty days means that marketers will have no
choice but to evolve from the static “tabs” mindset to a “Timeline”
mindset based on continually fresh, engaging, and authentic content.
As part of the redesign, the company has effectively shelved Facebook tabs as
default landing pages, a strategy which many large corporations, small
businesses, and social marketers had spent time, energy, and significant
budget building out. These default tabs, while effective in certain cases for
driving “likes” and other calls to action, were essentially landing pages
like what you see on traditional websites.
Never content to settle for the status qu... (more)
That’s the key word from veteran SEO expert Heather Lloyd-Martin
SEO is not about creating a website sausage overstuffed with key words and
phrases. It’s all about creating relevant and compelling content that
transforms you into a thought leader who can become a trusted provider That
is ultimately how you convert visitors into buyers
Of course, this is gospel for me and many content marketers. But, it is still
poorly understood by many marketers and SEO practitioners who swear that
cramming a ton of “search engine friendly” words and phrases deemed into
every nook and cranny of y... (more)
The best small business solution is to eliminate a separate blog and website.
Unfortunately, typical small companies often misunderstand the power of a
business blog–and cannot envision how it can and should be the driving
force behind your online presence. Your best bet is to leverage the power
of blogging software to create an online presence which is, at once, timeless
Most of us began with a website that contains static content that was never
intended to change much over time. Your static website will be an essential
source of product, service, and company data t... (more)
Powerful Trend Reinforces Need for Effective Content Marketing strategies
Word of mouth marketing has carried marketing messages since the time of
cavemen. Back then, it didn’t get your message more than a few cave doors
Thanks to the impact of the Internet, changes in buyer behavior, and the
power of blogging and social media, it will be among the most important ways
to market your content and your company.
That makes the creation of relevant and compelling content even more
important than ever as buyers and prospects spread the word about you and
your organization. Int... (more)
Influence them with information well before they are ready to buy from you.
I have written before about the many differences between a traditional
website and a blog.
Your website typically provides timeless information, while your blog
provides timely information. Moreover your blog becomes more important as you
keep adding more and more content that is relevant to your prospective
But a case study about a consulting company, De Novo Strategy, from Bernie
Borges’ new book, Marketing 2.0, suggested a new nuanced but critical
reason for the power of a business blog. It... (more)