Local newspapers and business-to-business publications face similar
challenges as drastic drops in ad revenue drive equally drastic drops in
relevant and compelling content. But for newspapers, ad revenue declines
are exacerbated because the highly profitable classified advertising sections
have almost disappeared as readers flock to the Internet. Moreover,
business-to-business magazines that are well positioned still offer uniquely
valuable niche content that helps readers succeed. Their readers still count
on them. That’s not so true for our local dailies.
I believe that the potential nail in the coffin for local newspapers is the
ease with which readers can access national and international content thanks
to the Internet. Conversely, I believe that the potential salvation for
local newspapers is to become resoundingly local.
Local Newspaper News Monopoly Disa... (more)
Jump Start Your Online Public Relations for Free
They call it public relations for a reason. Although PR methodology has
focused primarily on getting the traditional media to write about your
company or your client’s company, the goal has always been to influence
‘the public’, that is those members of the population that you want to
Thanks to the infinite reach of the Internet, you have the capability to
extend that influence dramatically. But, you need to change your approach
and your toolkit as part of a 21st century PR strategy.
If your primary public rela... (more)
Thanks to content marketing maven, Beth Hrusch of Interact Media for this
great guest post.
Marketing your small business with Facebook sounds like a lot of fun and a
great idea—until it hits you. You really have no clue how to do it.
Sure you’ve heard of it, and people are certainly on board (some with
remarkably good results). But, getting started can be intimidating,
maintenance is scary and how do you measure returns, anyway?
So, now you know how your parents felt when confronted with email. Don’t
worry. One of the great things about social media for marketing is the fact... (more)
In every generation, there are game-changing advancements that redefine
business. From the automobile and television, to the VCR and Internet, the
evolution of technology drives our consumptive habits. Today, there are
arguably fewer more engrossing, time-consuming habits than that of the
world’s current phenomenon, Facebook.
While more than 900 million people worldwide have active accounts, few
businesses take full advantage of this enormous marketplace. For most, this
is not due to a lack of desire—it stems from a lack of knowledge. When
industry stalwarts such as Anthon... (more)
The headline and the article below are so bad that you might think it’s a
spoof published by the satirical website, The Onion. But, no such luck!
Happily, we can learn from it. I have changed details to protect the
perpetrators. ACME PRIVATE BANK MOVES TO SEVENTH FLOOR Acme Bank has
relocated the Private Bank, a division of Acme Bank, to the eighth floor of
the affiliate’s headquarters at 234 Oak Street, in Cleveland, Ohio.
Previously, the bank’s operations were conducted on the building’s second
floor. This strategic move will streamline the services into one location,