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The Future of Marketing

Newt Barrett

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Top Stories by Newt Barrett

Marketing experts shared invaluable insights about how to market in turbulent times through the effective use of content online, in print, and in person. Custom publishing has gone from being an ancillary, add on component of marketing strategies to becoming a vital ingredient.  Why?  Because content marketing is so important to an increasing number of marketers and companies of all sizes. Therefore, creating custom content is no longer a nice to-do, if you have the money.  Rather, it has become an absolute must-do as part of an integrated content marketing strategy. The strategic importance of content marketing, and of its first cousin, social media, was front and center at this year's Custom Content Conference. Here are 8 great takeaways that I brought home with me from the conference: 1) Savvy small businesses can replace much, if not all of their traditional market... (more)

Don’t Keep Your Web Visitors Waiting and Guessing

It’s Not Visual. It’s Doesn’t Get Quickly to the Point. It Doesn’t Show How It Can Help When much of the web was experimental and Web surfing was still recreational, it might have been okay to have a website that was creative for its own sake–even when it was unclear about its purpose.  Not so today.  We face three key realities that must shape our thinking about a good versus bad website Websites are our most important marketing tool. They will increasingly replace most traditional marketing.  Therefore, you have to get it right. Your prospective online buyers are pressed for ti... (more)

Word of Mouth Marketing Is Becoming Incredibly Important

Powerful Trend Reinforces Need for Effective Content Marketing strategies Word of mouth marketing has carried marketing messages since the time of cavemen. Back then, it didn’t get your message more than a few cave doors down.  Thanks to the impact of the Internet, changes in buyer behavior, and the power of blogging and social media, it will be among the most important ways to market your content and your company.  That makes the creation of relevant and compelling content even more important than ever as buyers and prospects spread the word about you and your organization.  Int... (more)

The Secret to SEO Search Engine Optimization

That’s the key word from veteran SEO expert Heather Lloyd-Martin SEO is not about creating a website sausage overstuffed with key words and phrases. It’s all about creating relevant and compelling content that transforms you into a thought leader who can become a trusted provider That is ultimately how you convert visitors into buyers Of course, this is gospel for me and many content marketers. But, it is still poorly understood by many marketers and SEO practitioners who swear that cramming a ton of “search engine friendly” words and phrases deemed into every nook and cranny of y... (more)

10 Most Popular Content Marketing Posts of 2009

It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. Social media certainly loomed larger in the past 12 months but interest in content marketing strategy accounted for the majority of the most popular posts. Here is the Cliff’s Notes bullet point version with more detail and links to the full articles following: How To Create the All-Important Elevator Speech For Your Presentations and for Your Content Marketing 5 Reasons an eBook Should be a Core Component of Your Content... (more)