Newt is a leading thinker on the new discipline of content marketing. He urges marketers to think like publishers by delivering essential, relevant, and timely information that makes customers smarter and wiser–and much more likely to become buyers.
Newt is a successful publishing executive with more than 25 years of experience as both a manager and business owner. He has launched profitable publications in the high tech arena for both CMP and Ziff-Davis. He was an early player on the web in 1996 as Publishing Director of an early Yahoo competitor, NetGuideLive.
As an entrepreneur, he launched Southwest Florida Business and BusinessNewsNow.com in the late nineties, later selling them to Gulfshore Media. His publication still thrives under its new name, Gulfshore Business.
In addition to his sales and marketing skills, Newt is a published writer for Business Currents and Gulfshore Business magazines. He writes on topics as diverse as healthcare, education, public policy, growth, business best practices, and technology.
He knows how to build great brands that serve client marketing needs. He is comfortable driving dramatic market-driven changes. Newt is recognized as a leader with the ability to move teams in new, unexplored directions. He is effective in high level sales and marketing conversations with senior executives in client organizations of all sizes. He delivers successful consulting engagements to improve products, people, and processes.
Rethink Your Content Marketing by Aiming at Billions of Buyers on the Move For those of us who been around computing since the early days of PCs, the consumer move to mobile devices and away from desktop and even laptop computers is astonishing–and maybe a little terrifying. Smar...Apr. 27, 2012 06:00 AM EDT Reads: 1,163
Social media marketing is a trend, not a fad. But, most small to medium-sized businesses have yet to participate fully and enthusiastically.
We have just written about a powerful new research study that paints a picture of how thousands of smart companies are already benefiting...
Integrate your online and in person efforts by learning from Truebridge’s work in the banking industry.
Content marketing works by providing your best customers vital information that helps them be more successful or to live better lives. As a stand-alone effort, content marketi...
AC Transit's Dedicated Site, ACTForMe.org, Paints a Brilliant and Loving Portrait of the Benefits of Public Transit
AC Transit operates a very sophisticated bus transportation system in the San Francisco Bay area, handling more than 65 million passengers annually in an area covering ...
Corporate giants are losing power to communities of consumers--and your company can benefit.
When it comes to the evolution of the Web and of social media, keeping up seems like an impossible task for most business executives. Nonetheless, keeping up is critically important in order ...
Thanks to my co-author, Joe Pulizzi, and some helpful contributors for making your search for the right implements a lot easier. If you are starting from scratch, it's almost impossible to figure out what social media and other related online tools will be genuinely useful for marketin...
Custom publishing has gone from being an ancillary, add on component of marketing strategies to becoming a vital ingredient. Why? Because content marketing is so important to an increasing number of marketers and companies of all sizes. Therefore, creating custom content is no longer a...
