By Newt Barrett When it comes to great writing, less is more. But even if you’re familiar with the mantra to “omit needless words,” tightening your writing is harder that it looks. Which words should you omit? How can you write more clearly? Danny Rubin, a national news consultant an... May. 11, 2012 11:39 AM EDT |
By Newt Barrett Written by Chris Horton. This post was born out of a fascinating and revealing conversation our CEO recently had with a business executive of a prominent Minneapolis-area car dealership who absolutely refused to entertain the idea of social media marketing in general, and Twitter in pa... May. 11, 2012 10:49 AM EDT Reads: 949 |
By Newt Barrett Written by Robert Bruce. Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next … Then there are the social networking evangelists whose entire fortunes are deep in Zuckerberg’s asset.And finally, the faithful content pr... May. 11, 2012 10:45 AM EDT Reads: 279 |
By Newt Barrett Dragon Dictate and Dragon Naturally Speaking Deliver Awesome Results for Users. Their eNewsletter. Not So Much. In perhaps the ultimate irony, I am using Dragon Dictate from Nuance to write this blog post which criticizes their eNewsletters. I use Dragon Dictate to compose 80 to 90% ... May. 9, 2012 12:07 PM EDT Reads: 146 |
By Newt Barrett  While more than 900 million people worldwide have active accounts, few businesses take full advantage of this enormous marketplace. For most, this is not due to a lack of desire—it stems from a lack of knowledge. When industry stalwarts such as Anthony Robbins and Frank Kern sought to ... May. 8, 2012 03:24 PM EDT Reads: 426 |
By Newt Barrett Lynda McNutt Foster Delivers with Her Weekly Launch List Lynda overflows with brains, enthusiasm, creativity, and fun. So, I wasn’t surprised to find her new weekly newsletter unique in its approach to its recipients. The ‘Launch List’ is a quick read that delivers... May. 7, 2012 11:48 AM EDT |
By Newt Barrett  If you have recently checked your category’s Google search results, you may well have been as surprised as was when I recently checked our first page placement in the ‘content marketing’ topic. May. 6, 2012 10:00 AM EDT Reads: 1,087 |
By Newt Barrett Written by Adam Dachis. “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.” ~ Steve Jobs. It’s ... May. 2, 2012 09:21 AM EDT Reads: 377 |
By Newt Barrett Written by Geoffrey James. With inbound marketing, the customer comes to you, but you still have to move the opportunity forward. Unless you’ve been living under a rock, you’ve probably heard of “inbound marketing”–the concept that you should attract prospective... Apr. 28, 2012 02:54 PM EDT Reads: 174 |
By Newt Barrett Written by Nick Bilton on the NYT Bits Blog. Google and Facebook are being left behind in the shift toward mobile, and the amenities available to their employees might offer some explanation for a slow transition. Google and Facebook, young and successful companies that they are, risk ... Apr. 23, 2012 11:49 AM EDT Reads: 250 |
By Newt Barrett Written by Geoffry James. Facebook’s latest $1 billion acquisition smacks of a desperation that LinkedIn consistently manages to avoid. With all due respect to Facebook, paying $1 billion for Instagram smacks of desperation. It’s as if CEO Mark Zuckerberg is terrified of b... Apr. 23, 2012 10:19 AM EDT |
By Newt Barrett Content Marketing is about the most effective way to harness content’s ubiquity and power. Individual pieces of content work to attract and engage web users, but when the pieces are combined, the effect can be dramatic. Just as gold must be sourced, mined, processed, shaped and h... Apr. 23, 2012 10:10 AM EDT Reads: 116 |
By Newt Barrett In today’s online world, mass can be reached in months, not years. For proof, all you have to do is look at Pinterest’s explosion over the last six months, becoming the fastest standalone site to surpass the 10 million unique monthly visitors mark. So why haven’t loca... Apr. 18, 2012 11:32 AM EDT Reads: 192 |
By Newt Barrett  You’ve heard the term buzzing around the Internet. You may even consider it part of your online strategy. But have you ever stopped to think about just what it is and why this social media phenomenon is so influential?
Content marketing is as simple as it sounds: provide high qualit... Apr. 17, 2012 08:30 AM EDT Reads: 812 |
By Newt Barrett Unless you have had your head buried in the sand in recent months you’ll know that content marketing and outreach is THE critical off page technique to ensure the long-term success of your business. A lot has been written about how to use various cool techniques to do it, whether... Mar. 30, 2012 09:45 AM EDT Reads: 493 |
By Newt Barrett Great Video from AT&T Illustrating the Contents of Their New Research As the study indicates, inexpensive, modern grassroots marketing techniques — both online and offline — have grown to be among the most popular for small businesses in the past several years likely du... Mar. 30, 2012 09:11 AM EDT |
By Newt Barrett Written by Amanda Maksymiw I am always on the lookout for new killer examples of content marketing at work, especially in a B2B setting. A couple of weeks ago I heard that my friend Michael Brenner has been working full throttle to release a content site from SAP. Business Innovation a... Mar. 30, 2012 09:06 AM EDT Reads: 297 |
By Newt Barrett  When Google+ was unveiled last year, a lot of content marketers wondered if they really needed another social media platform to develop and maintain. But, with the more recent introduction of Search Plus Your World, Google+ is getting harder to ignore.
So if you’re still figuring out ... Mar. 27, 2012 03:05 PM EDT Reads: 875 |
By Newt Barrett Amanda Maksymiw of OpenView Venture Partners shares her inspiration and advice on content marketing. In 2009, the Boston-based venture capital firm OpenView Venture Partners was not satisfied with its branding. Rather than hiring a marketing firm, OpenView founder Scott Maxwell found h... Mar. 22, 2012 11:05 AM EDT Reads: 273 |
By Newt Barrett Moneyball Content Marketing. The math-oriented principles from the book and movie Moneyball can be applied to content marketing to achieve greater success. By now you have likely seen, read or heard about the story of the Oakland A’s baseball teams of the early 2000s. Led by Gene... Mar. 21, 2012 10:57 AM EDT Reads: 507 |
By Newt Barrett JamPot’s new AppBuilder asks a series of questions and spits out a genuine, though limited-function, app. It could blow the market wide open. With JamPot’s AppBuilder, you can build a genuine iPhone or Android app in mere minutes for free–according to the company̵... Mar. 21, 2012 10:44 AM EDT Reads: 575 |
By Newt Barrett The new Facebook Business Page is not only a visual transformation of the site, it is a game changer for the marketing function. The fact that Facebook will automatically transition existing business pages to the new format over the next thirty days means that marketers will have no ch... Mar. 19, 2012 11:54 AM EDT Reads: 136 |
By Newt Barrett Written by Brianne Carlon A good goal for headlines is to evoke emotion in some way. Whether it is amusement, curiosity, joy or sorrow, intriguing a reader is the biggest responsibility of a headline. And there have been some good ones over the past few years: “No Happy Ending” ... Mar. 18, 2012 04:02 PM EDT Reads: 154 |
By Newt Barrett Committing to blogging and the process of content marketing is often a big hurdle for our clients. They see the benefits of blogging but it takes some time to achieve buy-in. While beginning a new content marketing campaign may a big step for B2B companies and may pose a challenge in g... Mar. 16, 2012 12:20 PM EDT Reads: 305 |
By Newt Barrett In November, we told you the latest forecast – that social network advertising would top $10 billion by 2013 and that Facebook was on its way to pull in over $5.5 billion this year in ad revenues. A new survey from ad buyers suggest that those figures are too modest, that the demand fo... Mar. 16, 2012 12:17 PM EDT Reads: 458 |
By Newt Barrett Did you ever look at a company’s brand and think, that’s stupid, or that’s weird? Or maybe you’ve wondered what on earth they’re trying to say.Don’t look now, but people could be saying that about your own brand message.A compelling message gets attention. Creating such a message boils... Mar. 12, 2012 06:16 PM EDT Reads: 111 |
By Newt Barrett What makes some Web videos go viral, while others languish? Prerna Gupta — a digital music entrepreneur who has helped create YouTube videos with more than 180 million page views — told the SXSW Interactive conference that eleven secrets make all the difference. Gupta describes herself... Mar. 12, 2012 04:46 AM EDT Reads: 206 |
By Newt Barrett How To Integrate Your Inbound & Outbound B2B Marketing Tactics Posted by Chris Fell on Thu, Mar 08, 2012 @ 07:20 PM Email Article inShare 7 A B2B marketers’ life is tough! Keeping up in an industry where ‘so many tactics and not enough resources’ is the ... Mar. 11, 2012 09:15 PM EDT Reads: 405 |
By Newt Barrett . Once upon a time, long before Twitter, Google + and Facebook, there was a powerful piece of marketing collateral that’s all but ignored now. The “tips” booklet. Companies would pay a lot of money for writers to pour through their past articles and ferret out tip-worthy content. Thes... Mar. 11, 2012 09:13 PM EDT Reads: 353 |
By Newt Barrett With digital ad revenue projected to overtake all other platforms by 2016, it is the key to the financial future of news. Are news organizations transitioning their legacy advertisers to online platforms? Between 2011 and 2015, revenue from digital advertising in the United States is e... Mar. 9, 2012 04:37 PM EST Reads: 232 |
By Newt Barrett Here is an overview of the changes and how brands can take advantage of some of the new features. Cover Photo and Profile Image Obviously one of the biggest changes that we all knew was coming was the cover photo. No more photo strip across the top. You now have one large image to show... Mar. 9, 2012 08:03 AM EST Reads: 238 |
By Newt Barrett Written by Heather Lloyd-Martin. Looking for some writing inspiration? Why not check out some Dr. Seuss books. Learn what Dr. Seuss can teach you about good copywriting. Confession time: I love Dr. Seuss. The words to One Fish, Two Fish are stuck in my brain. I have a Dr. Seuss watch. ... Mar. 8, 2012 03:07 PM EST Reads: 450 |
By Newt Barrett Home pages. If you have a website, you have one of these bad boys. And no matter whether you’re selling real estate or racoon prevention (that’s really the entire spectrum there, right?) there are certain things that your home page MUST do if you hope to sell your product or service. L... Mar. 7, 2012 08:43 AM EST Reads: 231 |
By Newt Barrett It’s All About Making It Easier for the Customer to Buy OK, I’ll admit it. I not the primary grocery shopper in the family. But, I’m always happy to hop over to Publix, Fresh Market, Whole Foods or SweetBay to buy stuff. Since I’m not a grocery aisle guru, it usually takes me way... Mar. 6, 2012 06:40 PM EST Reads: 346 |
By Newt Barrett Whether it’s in the design of a user interface or talking with clients and users, communication is an essential component of being a web designer. We lay increasing importance on doing things in the user’s best interest and meeting their expectations, but we often forget that con... Mar. 6, 2012 04:11 PM EST Reads: 149 |
By Newt Barrett Consistently acquiring enough new leads has become a major challenge for many B2B companies. Business buyers now have access to a wealth of online information, and they can easily perform research and gather information about products and services whenever they want, on their own terms... Mar. 6, 2012 01:32 PM EST Reads: 235 |
By Newt Barrett As content marketing leaps ‘the chasm’ and lands in Geoffrey Moore’s back garden, more and more marketers are on the lookout for a B2B content marketing agency that can make them famous. … That’s a good thing. But almost every B2B agency out there is hurri... Mar. 6, 2012 08:50 AM EST Reads: 200 |
By Newt Barrett The anatomy of content marketing – the heart of online success.Via www.contentplus.co.uk Mar. 6, 2012 08:27 AM EST Reads: 322 |
By Newt Barrett You’ve heard the same terms we have in recent years: Content marketing, branded content, custom publishing, or – the least favorite one I heard recently – corporate content creation. Ugh. OK, so the semantics are less than inspired – no big surprise there. But the opportunity all those... Mar. 5, 2012 04:10 PM EST Reads: 226 |
By Newt Barrett You’ve heard the same terms we have in recent years: Content marketing, branded content, custom publishing, or – the least favorite one I heard recently – corporate content creation. Ugh. OK, so the semantics are less than inspired – no big surprise there. But the opportunity all those... Mar. 5, 2012 04:07 PM EST Reads: 102 |
Newt is a leading thinker on the new discipline of content marketing. He urges marketers to think like publishers by delivering essential, relevant, and timely information that makes customers smarter and wiser–and much more likely to become buyers.
Newt is a successful publishing executive with more than 25 years of experience as both a manager and business owner. He has launched profitable publications in the high tech arena for both CMP and Ziff-Davis. He was an early player on the web in 1996 as Publishing Director of an early Yahoo competitor, NetGuideLive.
As an entrepreneur, he launched Southwest Florida Business and BusinessNewsNow.com in the late nineties, later selling them to Gulfshore Media. His publication still thrives under its new name, Gulfshore Business.
In addition to his sales and marketing skills, Newt is a published writer for Business Currents and Gulfshore Business magazines. He writes on topics as diverse as healthcare, education, public policy, growth, business best practices, and technology.
He knows how to build great brands that serve client marketing needs. He is comfortable driving dramatic market-driven changes. Newt is recognized as a leader with the ability to move teams in new, unexplored directions. He is effective in high level sales and marketing conversations with senior executives in client organizations of all sizes. He delivers successful consulting engagements to improve products, people, and processes.
