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The Future of Marketing

Newt Barrett

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Latest Blogs from Newt Barrett
[caption id="attachment_3452" align="alignright" width="300"] Cyndee Woolley's Upcoming June 2013 Book[/caption] 11 Steps to Creating a Successful Business Book. Great business books do change the world. They change the world one discipline or market segment at a time. They make a meas...
Still skeptical of the merits of content marketing? Well, Barack Obama and his team have put content marketing at the center of their media strategy. [caption id="attachment_3428" align="alignnone" width="517"] Bo Helping President with his Content Marketing[/caption] They have effec...
[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption] Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. I was delighted to...
Making Your Customers Grow In Spite of the Snow Very few customers of Meadows Farms are giving a moments thought to spring planting as the Washington DC area faces a huge snowstorm. so rather than fight the obvious, the folks at Meadows Farms used to their newsletter to offer sound ...
Written by Patsi Krakoff. Let’s face it – Business blogging can get repetitive. It seems as if there are only so many blog topics out there for your readers, and you’ve exhausted them all. We know the key to a successfulRead More >>The post 5 Ideas for New Business Blog Topics ...
“When does it make sense to outsource your content writing work? Outsourcing can be cost-effective but that it depends on your individual business needs. The answer varies from where you look at it. As a content writer I would suggestRead More >>The post Should you outsou...
The Anatomy of Great Content: a framework for content marketers to develop great content for content marketing on the social web See on www.steveseager.comThe post Content marketing: the Anatomy of Great Content appeared first on Content Marketing Today.
Lisa Arthur, CMO of Teradata Applications Interviews Newt Barrett on Keeping Content Marketing Real Lisa wanted to know how you can be sure that your content marketing strategy is authentic. I believe it’s not difficult if you stick to several coreRead More >>The post For...
Action-oriented Website Transforms Visitors into Buyers. We've long been impressed with Constant Contact. Almost 5 years ago, we wrote about their excellent eNewsletter as an example of effective content marketing--that even small companies with low budgets could emulate.  They have ...
We often talk about the need to develop a content marketing mindset. This requires companies to think like publishers. And that sounds an awful lot like social media in a definition that I saved and have embraced from Wikipedia several years ago: Social media is information content cr...
Written by Brian Adams. Via SocialMediaToday.com Winnie the Pooh and his friends had wonderful opinions about the world around them but who knew they shared such insight into social media and modern communications technology. Here are a few of theirRead More >>The post Timeless...
It’s a lot easier than you might imagine. Guest Post by  Craig Robinson, Editor-in-chief at Qwaya.com.  As you enter the world of Facebook social marketing, you may worry that it will both complex and challenging. That concern deepens when you have to wade through marketing jargon ter...
Book Review--Brandscaping: Unleashing the Power of Partnerships. Brandscaping, the terrific new book from Andrew (Drew) Davis describes a powerful but practical strategy to engage your customers over the long term with unique and compelling content. This content is driven by partnersh...
A Content Marketing Lesson from First Class Plumbing. We have lots of successful local businesses here in Naples, Florida. We even have quite a few successful plumbing companies. But, I can think of only one with a wonderfully wacky sense of humor that manifests itself on on Facebook....
How many times have you heard it said that social media can help your company? All you have to do is learn a few simple tricks about tweeting and likes and soon enough you’ll be living large. Better yet, just pay Mr. or Ms. Confidence a small fortune to do it for you. After all, they ...
The headline and the article below are so bad that you might think it’s a spoof published by the satirical website, The Onion.   But, no such luck! Happily, we can learn from it. I have changed details to protect the perpetrators. ACME PRIVATE BANK MOVES TO SEVENTH FLOOR Acme Bank has...
Newsjacking is a term invented by David Meerman Scott. It means finding a way to insert your organization into a big news story. When you do that, you and your organization are as much a hot and happening story as the primary news event. Newsjacking is a real-time content marketing tac...
Written by Bob Ruffolo at Impact Branding and Design. When we think of marketers and market research, we tend to think of two-way mirrors and focus groups. We think about extensive planning. We think “expensive”. But thanks to the Internet, no matter what your budget may be, you can s...
My Creative Team has a weekly feature highlighting the latest information on creativity. This post selects – in no particular order – the 50 best creativity posts that they have featured this year. Here’s a sample to get you startedRead More >>The post THINKing » Top 50 C...
I’m a connoisseur  of  really awful headlines. The more appalling they are, the more I love them. But, I rarely, if ever, go on to read the actual stories. Happily, we can still learn what to do by observing what not to do. Here are 10 Howlingly Horrible Headlines–and How W...
  WRITTEN BY: RAE ANN FERA on Co.Create The legendary writer and actor has also become a well-known student of and speaker on creativity and how to cultivate it. He recently enlightened a group of ad types about the best ways to put yourself in a creative state of mind. There’s a ...
This New York Post headline is almost 30 years old. But,  It would be just as effective today as it was in 1983.  In fact, it’s a classic from which we can learn 5 important lessons.   When you apply these lessons to every headline you write, you will dramatically improve the rea...
And Why You Need to Emulate Their Content Strategy Although they are in the advertising business, media companies do very little advertising for their print and online publications. This may be somewhat less true for high-profile consumer and lifestyle publications.  But for the vast m...
“So easy even a caveman could do it.”  “Where’s the beef?” “Eat Mor Chikin!” What is it about these phrases and accompanying images from classic Geico, Wendy’s and Chick-Fil-A commercials that made them so memorable? And, for many of us, ...
When it comes to great writing, less is more. But even if you’re familiar with the mantra to “omit needless words,” tightening your writing is harder that it looks. Which words should you omit? How can you write more clearly? Danny Rubin, a national news consultant an...
Written by Chris Horton. This post was born out of a fascinating and revealing conversation our CEO recently had with a business executive of a prominent Minneapolis-area car dealership who absolutely refused to entertain the idea of social media marketing in general, and Twitter in pa...
Written by Robert Bruce. Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next … Then there are the social networking evangelists whose entire fortunes are deep in Zuckerberg’s asset.And finally, the faithful content pr...
Dragon Dictate and Dragon Naturally Speaking Deliver Awesome Results for Users. Their eNewsletter. Not So Much. In perhaps the ultimate  irony, I am using Dragon Dictate from Nuance to write this blog post which criticizes their eNewsletters.  I use Dragon Dictate to compose 80 to 90% ...
While more than 900 million people worldwide have active accounts, few businesses take full advantage of this enormous marketplace. For most, this is not due to a lack of desire—it stems from a lack of knowledge. When industry stalwarts such as Anthony Robbins and Frank Kern sought to ...
Lynda McNutt Foster Delivers with Her Weekly Launch List   Lynda  overflows with brains, enthusiasm, creativity, and fun. So, I wasn’t surprised to find her new weekly newsletter unique in its approach to its recipients. The ‘Launch List’ is a quick read that delivers...
If you have recently checked your category’s Google search results, you may well have been as surprised as was when I recently checked  our first page placement in the  ‘content marketing’  topic.
Written by Adam Dachis. “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.” ~ Steve Jobs. It’s ...
Written by Geoffrey James. With inbound marketing, the customer comes to you, but you still have to move the opportunity forward. Unless you’ve been living under a rock, you’ve probably heard of “inbound marketing”–the concept that you should attract prospective...
Written by Nick Bilton on the NYT Bits Blog. Google and Facebook are being left behind in the shift toward mobile, and the amenities available to their employees might offer some explanation for a slow transition. Google and Facebook, young and successful companies that they are, risk ...
Written by Geoffry James.  Facebook’s latest $1 billion acquisition smacks of a desperation that LinkedIn consistently manages to avoid. With all due respect to Facebook, paying $1 billion for Instagram smacks of desperation. It’s as if CEO Mark Zuckerberg is terrified of b...
Content Marketing is about the most effective way to harness content’s ubiquity and power. Individual pieces of content work to attract and engage web users, but when the pieces are combined, the effect can be dramatic. Just as gold must be sourced, mined, processed, shaped and h...
In today’s online world, mass can be reached in months, not years. For proof, all you have to do is look at Pinterest’s explosion over the last six months, becoming the fastest standalone site to surpass the 10 million unique monthly visitors mark. So why haven’t loca...
You’ve heard the term buzzing around the Internet. You may even consider it part of your online strategy. But have you ever stopped to think about just what it is and why this social media phenomenon is so influential? Content marketing is as simple as it sounds: provide high qualit...
Unless you have had your head buried in the sand in recent months you’ll know that content marketing and outreach is THE critical off page technique to ensure the long-term success of your business. A lot has been written about how to use various cool techniques to do it, whether...
Great Video from AT&T Illustrating the Contents of Their New Research As the study indicates, inexpensive, modern grassroots marketing techniques — both online and offline — have grown to be among the most popular for small businesses in the past several years likely du...