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The Future of Marketing

Newt Barrett

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Latest Blogs from Newt Barrett
Written by Amanda Maksymiw I am always on the lookout for new killer examples of content marketing at work, especially in a B2B setting. A couple of weeks ago I heard that my friend Michael Brenner has been working full throttle to release a content site from SAP. Business Innovation a...
When Google+ was unveiled last year, a lot of content marketers wondered if they really needed another social media platform to develop and maintain. But, with the more recent introduction of Search Plus Your World, Google+ is getting harder to ignore. So if you’re still figuring out ...
Amanda Maksymiw of OpenView Venture Partners shares her inspiration and advice on content marketing. In 2009, the Boston-based venture capital firm OpenView Venture Partners was not satisfied with its branding. Rather than hiring a marketing firm, OpenView founder Scott Maxwell found h...
Moneyball Content Marketing. The math-oriented principles from the book and movie Moneyball can be applied to content marketing to achieve greater success. By now you have likely seen, read or heard about the story of the Oakland A’s baseball teams of the early 2000s. Led by Gene...
JamPot’s new AppBuilder asks a series of questions and spits out a genuine, though limited-function, app. It could blow the market wide open. With JamPot’s AppBuilder, you can build a genuine iPhone or Android app in mere minutes for free–according to the company̵...
The new Facebook Business Page is not only a visual transformation of the site, it is a game changer for the marketing function. The fact that Facebook will automatically transition existing business pages to the new format over the next thirty days means that marketers will have no ch...
  Written by Brianne Carlon A good goal for headlines is to evoke emotion in some way. Whether it is amusement, curiosity, joy or sorrow, intriguing a reader is the biggest responsibility of a headline. And there have been some good ones over the past few years: “No Happy Ending” ...
Committing to blogging and the process of content marketing is often a big hurdle for our clients. They see the benefits of blogging but it takes some time to achieve buy-in. While beginning a new content marketing campaign may a big step for B2B companies and may pose a challenge in g...
In November, we told you the latest forecast – that social network advertising would top $10 billion by 2013 and that Facebook was on its way to pull in over $5.5 billion this year in ad revenues. A new survey from ad buyers suggest that those figures are too modest, that the demand fo...
Did you ever look at a company’s brand and think, that’s stupid, or that’s weird? Or maybe you’ve wondered what on earth they’re trying to say.Don’t look now, but people could be saying that about your own brand message.A compelling message gets attention. Creating such a message boils...
What makes some Web videos go viral, while others languish? Prerna Gupta — a digital music entrepreneur who has helped create YouTube videos with more than 180 million page views — told the SXSW Interactive conference that eleven secrets make all the difference. Gupta describes herself...
How To Integrate Your Inbound & Outbound B2B Marketing Tactics Posted by Chris Fell on Thu, Mar 08, 2012 @ 07:20 PM    Email Article     inShare 7   A B2B marketers’ life is tough! Keeping up in an industry where ‘so many tactics and not enough resources’ is the ...
. Once upon a time, long before Twitter, Google + and Facebook, there was a powerful piece of marketing collateral that’s all but ignored now. The “tips” booklet. Companies would pay a lot of money for writers to pour through their past articles and ferret out tip-worthy content.  Thes...
With digital ad revenue projected to overtake all other platforms by 2016, it is the key to the financial future of news. Are news organizations transitioning their legacy advertisers to online platforms? Between 2011 and 2015, revenue from digital advertising in the United States is e...
Here is an overview of the changes and how brands can take advantage of some of the new features. Cover Photo and Profile Image Obviously one of the biggest changes that we all knew was coming was the cover photo. No more photo strip across the top. You now have one large image to show...
Written by Heather Lloyd-Martin. Looking for some writing inspiration? Why not check out some Dr. Seuss books. Learn what Dr. Seuss can teach you about good copywriting. Confession time: I love Dr. Seuss. The words to One Fish, Two Fish are stuck in my brain. I have a Dr. Seuss watch. ...
Home pages. If you have a website, you have one of these bad boys. And no matter whether you’re selling real estate or racoon prevention (that’s really the entire spectrum there, right?) there are certain things that your home page MUST do if you hope to sell your product or service. L...
It’s All About Making It Easier for the Customer to Buy OK, I’ll admit it. I not the primary grocery shopper in the family. But, I’m always happy to hop over to Publix, Fresh Market, Whole Foods or SweetBay to buy stuff.  Since I’m not a grocery aisle guru, it usually takes me way...
Whether it’s in the design of a user interface or talking with clients and users, communication is an essential component of being a web designer. We lay increasing importance on doing things in the user’s best interest and meeting their expectations, but we often forget that con...
Consistently acquiring enough new leads has become a major challenge for many B2B companies. Business buyers now have access to a wealth of online information, and they can easily perform research and gather information about products and services whenever they want, on their own terms...
As content marketing leaps ‘the chasm’ and lands in Geoffrey Moore’s back garden, more and more marketers are on the lookout for a B2B content marketing agency that can make them famous. … That’s a good thing. But almost every B2B agency out there is hurri...
The anatomy of content marketing – the heart of online success.Via www.contentplus.co.uk
You’ve heard the same terms we have in recent years: Content marketing, branded content, custom publishing, or – the least favorite one I heard recently – corporate content creation. Ugh. OK, so the semantics are less than inspired – no big surprise there. But the opportunity all those...
You’ve heard the same terms we have in recent years: Content marketing, branded content, custom publishing, or – the least favorite one I heard recently – corporate content creation. Ugh. OK, so the semantics are less than inspired – no big surprise there. But the opportunity all those...
Written by Amber Mac, Fast Company. When I interviewed entrepreneur and author Guy Kawasaki recently, I chatted with him at great lengths about his Twitter publishing habits. Take a look at his feed, and every few minutes you’ll see a new post, from why videos go viral to Playboy...
Articles published during breakfast and lunch yield more views on average.   Last month, Skyword’s clients, including The Wall Street Journal, IBM, Everyday Health, and Education.com, used our content production platform to produce more than 13,000 pieces of original content for t...
By Matthew Turner (@Turndog_million) Growing up I was under the impression writers were artists… usually alcoholics, people teeming with personal issues, and eccentric as hell. These people wrote, sent out their work, got published, and sat back watching the royalties pour in. Now, thi...
A lot of great marketers make lousy social media marketers. Most of the time they don’t even know how bad they are at it, probably because they’ve been so successful in some other kind of marketing (advertising, PR, CRM… something). I’ve seen this in various forms since we opened Ignit...
Naming a company or a product used to involve a number of factors—none of which related to SEO considerations. But no longer. “It doesn’t matter whether your brand is online or not, “[I]t will be googled, ” says Ann Smarty in an article at MarketingProfs. “...
Written by Lee Odden I’ve had people learn that I’ve recently written a book called Optimize and they ask what it’s about. I say it’s about optimizing customer discovery and engagement with content. The response I usually get is something like, “Oh, cool. I thought it was about SEO.” W...
We Got Coverage and Kudos from David Meerman Scott, Chris Brogan, and All Top Yesterday, we discussed how Sasha Baron: successfully newsjacked the Oscars with his successful Red Carpet stunt. Posing as the Dictator, he spilled the alleged ashes of the late North Korean dictator Kim ill...
Sasha Baron Cohen Grabs the Spotlight with Only a Beard, a Uniform, 2 Pretty ‘Security Guards’, and the ‘Ashes’ of Kim Il Jung. Every year the American Academy Awards attracts tens of millions of viewers, no matter how boring the 3+ hour television event might b...
What is it that women seem to love and understand and guys don’t? (about Pinterest, of course) Perhaps, it’s their self-description which doesn’t make it sound like a guy thing: Pinterest lets you organize and share all the beautiful things you find on the web. People...
Infographic from CopyBlogger Gives You Both Inspiration and Practical Tips                                                    I love visuals that communicate com...
Content – A SevenStep Road Map for Your Content Marketing (7 step road map for creating content marketing.)…Via www.marketingprofs.com
USA TODAY–A Social Media Primer For Neophytes-How To Populate Your iPad or Tablet Town Hall.There has been an explosion in social media networks over the past ten years. The younger set gets it, and aggressively uses them.Via finance.townhall.com
The third wave of media is here. Here’s what you have to do to transform your marketing content along with it.Via blog.hubspot.com
A brand is much more than its name. A great brand will trigger an emotional reaction and, perhaps, a sense of belonging. In social media domains, it should create a motivation to share.Via socialmediatoday.com
What is content marketing?What makes it different from other types of business communications, and why should local businesses adopt a content marketing… See the video interview below to learn from content marketing guru, Joe Pulizzi: Via www.business2community.com
Social media marketing is a trend, not a fad.  Moreover, it’s a terrific extension of your content marketing strategy. What’s clear from current research is that when we evaluate social media, we are not talking about the marketing longevity equivalent of the hula hoop or the Lam...