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The Future of Marketing

Newt Barrett

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Latest Blogs from Newt Barrett
Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“. Its marketing and communication is purposeful and connects with its audience in a way that makes it stand out from its competitors. Its mission is not about selling products but to creat...
A report from PQ Media found that mobile content marketing campaigns are driving massive revenue for businesses.Via www.brafton.com
Most brands are trying really hard to succeed with their social media initiatives. They are trying new ways to engage – from receipts at checkout to advertisements in newspapers; brands are trying their best to connect with consumers on social networks. In the pursuit of trying to get ...
Great Content Marketing Advice from the Original Guerilla Marketer I get lots of useless emails from allegedly savvy marketers. But, much more often than not I can count on Jay Conrad Levinson for succinct, actionable, affordable advice. Here’s the latest gem from his Guerilla Ma...
  Lessons on writing headlines from legendary ad man David Ogilvy are relevant to writers of blogs, websites, articles and social media posts. Written by Joanne Costin I think advertising man David Ogilvy would have enjoyed online marketing for the instantaneous feedback it provid...
A Great Video Points the Way to Effective Use of RSS Written by Paul Mosensen   An overview on Google Reader, and how to manage RSS feeds, folders, share buttons, and integrate with LinkedIn, Google Alerts, Google+, and Twitter…… Via www.youtube.com
  Image hazel.estrada via Flickr CC [This is a perfect example of what John is discussing. We have curated his post via Scoop.It.] Written by John Jantsch You need lots of content, you know that, but you also know that content creation is one of the more time intensive marketing a...
Great content can drive customer engagement, but it also can drive transactions. Is your content optimized for both?Via www.1to1media.com
Awareness, Inc. shares their new annual report on the State of Social Media Marketing – Top Areas For Social Marketing Investment in 2012… You will notice some underlying themes in this report: Executives and senior managers are looking for traction in three key areas – ROI...
A report from BlogHer suggests that tech businesses targeting American women can be most effective with blog content marketing. Content marketing campaigns including blogs can be especially useful for consumer electronics companies targeting women. A report from BlogHer found that 69 ...
Who Knew How Hard It Was to Be An Outbound Marketer? Rebecca Shares Her Pain Musically for Our Amusement This may go down with Old Man River as a classic song of pain and suffering. The Outbound Marketer’s Lament HubSpot’s Rebecca Corliss sings her heart out about the horri...
No old-world icon is safe. Just in recent weeks, both Kodak and Sears have percolated back into the news, offering headline writers a dilemma borrowed from the classic Saturday Night Live Weekend Update line, “Generalíssimo Francisco Franco is still dead.”  How long have these companie...
Just When You Hoped Things Might Slow Down, They Speed Up The smart folks at CMO.com understand the need to make these rapidly changing trends understandable and actionable. What words come to mind when thinking about the digital marketing landscape? Complicated? A deep morass? Or a la...
Is Apple planning to unleash an e-book application at its Jan. 19, 2012, media event that makes it easy to design and publish professional interactive ePubs?ArsTechnica has some deep connections somewhere, because according to a lengthy report, people familiar with the event have told ...
Terrific Slideshare Presentation via Untangle My Web Learn how content marketing can benefit your business and the exact steps you need to take to get the most from this low cost and highly effective marketing tactic. Increase your website’s SEO, the value of your Social Media accounts...
Written by Will Davis via Marketing Trenches Don’t let your 2012 marketing approach turn into a Little Shop of Horrors–make sure you have your 2012 content plan in place. As I sat down yesterday with a couple members of the Right Source team for our check-in on our 2012 tactical ...
Written by Joe Pulizzi 10 amazing content marketing books that will help persuade your boss (CXO) to give you more budget for content marketing in your company….   The New Rules of Marketing & PR I consider this David Meerman Scott book mandatory reading for all marketer...
The Power of Storytelling for Content Marketers from Robert Rose   In this video post, Robert Rose, co-author with Joe Pullizzi of ‘Managing Content Marketing,’ discusses what brands can learn from big-screen storytelling, as well as from Joseph Campbell: creating R...
Via Marketing Clout You wouldn’t ask a violinist to conduct an orchestra. He may be an extraordinary musician, but what does he know about conducting or about how each section comes across to the audience? Will the audience come back? Chances are, probably not. Similarly, your typical ...
Just two years after the launch of Social Media Examiner, founder Michael Stelzner has plenty to be proud of. He runs one of the world’s top business blogs, with an email list of more than 124,000 and growing, plus over 450,000 visitors per day. He also recently published his latest bo...
Small business owners are always looking for ways to integrate social media into their already extremely busy day.  As a social media coach, I do try to help small business owners learn how to integrate social media into their marketing strategies.Via socialmediatoday.com
Written by Melanie Brooks Dave and Carrie Kerpen started their marketing company,   Likeable Media, after they created a buzz selling sponsorships to their New York wedding. They raised $100,000 for their wedding and $20,000 for a charity The couple, who both had marketing backgrounds,...
What is the secret behind social media content marketing that takes content and publishes and promotes it on social networks including Blogs, Facebook, Twitter and LinkedIn? What are the 10 fundamental principles that will help make it effective?Via www.jeffbullas.com
Classic wisdom from David Meerman Scott. Don’t buy, beg or bug! It still boils down to content marketing.  According to David, you can choose from three old, traditonal methods: You can buy attention (advertising) You can beg for attention from the media (PR) You can bug people o...
The Top 5 Things Marketers Should Never Say About Social MediaBusiness InsiderHere are some things I resolve to never hear from a brand manager or product marketer or any marketer about social media in 2012…Via www.businessinsider.com
Excellent Advice from PR Guru, Joan Stewart Written by Joan Stewart If your online pressroom looks anything like mine did about two hours ago, it’s time to drag out the dust mask, the Shop-Vac® and maybe even a garbage dumpster. I found so much outdated information and ancient publicit...
Time to Take Out the Social Media TrashMarketing PilgrimHere’s the full layout from Altimeter’s new report: “A Strategy for Managing Social Media Proliferation.” Companies create multiple accounts to split out brands or for a specific marketing…Via www.marketingpilgri...
Via Scoop.it – Content Marketing Now Marketing through online storytelling and advice will only grow in importance to businesses. Here’s how to make sense of the biggest trends in content marketing. Content marketing is still in its infancy, but some practices already have ...
  Get content. Get customers.,has now sold more than 10,000 copies in its hardcover, paperback, and eBook editions. Even though Joe Pulizzi and I wrote and updated it in the early stages of the content marketing revolution, our book’s vital lessons and detailed case studies are ju...
    How to Get  Readers to Spend Serious Time with Your Core Content Be brief. Be complete. Be Enticing. Headlines have always been important in print publications. They are even more important online. They grab readers’ attention and lure them into reading entire articles.  ...
Via Scoop.it – Content Marketing Now Written by Chuck Frey on his “Mind Mapping Software Blog”. Grow your core business by looking for adjacent markets, technologies or areas of focus where you can expand. Here’s how to do it visually. One of the key strategies ...
Via Scoop.it – Content Marketing Now Written by David Meerman Scott One of my favorite videos is HP Invent, which was co-created by Tom Wrigglesworth. I’ve shown this video at many of my speaking gigs because it beautifully captures what HP Workstations are about. The video...
8 Ways to Extend Your Print or eNewsletter’s Reach Far Beyond Its Core Subscribers When you publish a monthly print or electronic newsletter that targets an important audience segment,  you probably invest heavily in generating the content that will make this newsletter relevant ...
Beautiful blog design and compelling, relevant content by historical novelist Catherine Delors. This is one of the best websites I’ve seen from a novelist. It brings us deeper into the 18th century period about which she writes. The engaging content and simple, but elegant style ...
Via Scoop.it – Content Marketing Now     Sally Hogshead’s video explains the 9 second rule. Grab them fast or lose them. Keynote speaker Sally Hogshead is the author of FASCINATE, teaching audiences how to persuade and captivate in a world with a 9 second attentio...
Via Scoop.it – Content Marketing Now From the Hubspot Blog, by Karen Rubin HubSpot launches a free new tool to help you evaluate and improve the effectiveness of your entire marketing program. Since 2006, HubSpot’s award-winning free tool, Website Grader, has graded more th...
Via Scoop.it – Content Marketing Now   By Brad Shorr of Smashing Magazine The first thing to understand about content strategy is that no two people understand it the same way. It’s a relatively new — and extremely broad — discipline with no single definitive definition. A h...
Via Scoop.it – Content Marketing Now By Raul Kaevand at DreamGrow.com. I covered the importance of Call to Actions in my blogpost Read this: 9 Secrets Towards an Awesome Call To Action. Go read it later, if you already haven’t done so. But many people are still asking for solid C...
I don’t have to say too much, because this terrible email campaign is eloquently awful and speaks for itself. After reading the entire email, it’s easy to see where they go terribly wrong: I don’t know the sender and won’t likely trust BIG promises from a stranger: Stranger Danger! hea...
Tens of Thousands of Disappointed Users Expected Much More from Jeff Bezos and His Crew As many content marketing thought leaders have pointed out, Amazon is a superb content marketer. When it comes to books, for example, the content they provide increasingly replicates and replaces th...