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The Future of Marketing

Newt Barrett

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Latest Blogs from Newt Barrett
Fortune 500 companies have long had the technological resources and investment capital required to build sophisticated content marketing solutions—and to manage huge amounts of demographic data relating to their prospects and customer bases. Many of these firms, such as Best Buy, Proct...
A Compelling  and Affordable Video Did the Trick Normally in Hollywood, when you’re trying to get someone to join the cast of a picture, it involves actors and their agents, directors, studios, sending scripts back and forth, and lots of other rigmarole. When you’re tr...
Kindle Fire and Nook Tablet will dramatically accelerate the move to e-books The shift from print business-to-business books to digital versions, whether Kindle, Nook or iBook has been nothing short of astonishing. Symptomatic of the change is the increasing amount of floor space that...
Sure They’re on the Web, But They’re Also Out and About on the Streets of Naples, Florida Imagine my surprise when I pulled up behind this small van on a Naples street. I started to get hungry just looking at the back of the van. This is mobile marketing that quite literally whets my ...
It’s all about Newsjacking:  The Science of Latching onto a Hot News Story in Near Real-Time, and Making It All about You. David Meerman Scott is once again the thought leader in helping us get more news coverage than we ever thought possible, whether we are Solopreneur or billion...
Your Sales Team Must Be Content Marketers, Too! Mike Wisner was my first boss in publishing back in the days of John Denver and disco. He was a unique, colorful, and brilliant character. I learned so much from Mike that some of the lessons he taught me still inform my approach to sales...
Solopreneur Firm Understands How to Engage, Educate, and Entertain There are dozens of electrical firms in Southwest Florida. Many of them have lots of employees. But, one of those firms stands out on Facebook: Martin McMurtrie’s Grace Electric with 601 Facebook friends. Making ...
What Am I Marketing Chopped Liver? If you are one of the millions of iTunes fans, you appreciate the brilliant work they do in aggregating music creatively.  But, they squander the opportunity to connect with me by focusing on what their database knows about the music I buy and th...
George Bowers Grocery Makes a  Fun 1 to 1 Connection That’s Impossible for the Big Chain to Match The right niche and the right approach enable a two-person company to outshine a retailing giant on Facebook. That’s true of George Bowers Grocery in Staunton Virginia whe...
Learn What Not to Do from One Very Boring News Release Press releases still pack a punch for marketers. With content rich releases, smart marketers engage not only the press, but thousands of customers as well. But, ineffective press releases benefit neither a company nor its customer...
Our Aussie Mates Deliver 3 Minutes Worth of Slow-Mo Creative Genius You can talk all you want about Budweiser Super Bowl ads—and I love those Clydesdales as much as anybody.  But, I hope you’ll agree that this colorfully compelling commercial from Australia might be the bes...
Why You Don’t Need to be an SEO Pro to Crank Out Great Copy By Heather Lloyd-Martin We’re delighted to share this guest post from Heather Lloyd-Martin, CEO of SEOCopywriting.com who makes great writing look easy. Learn these skills and your website results will kick-butt. Needless to s...
Pair of Seattle Personal Injury Law Firms Prove the Content Marketing Point Marketing on the web is just like the old saw from the real estate world: "It’s all about location, location location." On the web, there are two important meanings when it comes to the word "...
Five top takeaways from "Killer Web Content" by Gerry McGovern Your business attracts potential customers online who are pursuing tasks that are truly important to them. When they arrive at your site, they want to find what they need as quickly as possible so they can complete ...
External links to your site from high quality, relevant websites are one of the best ways to generate great search results. Why? Because, from Google’s perspective, your site ranks better if lots of your well-respected peers consider your site worth linking to. It’s like being ...
Simply Combine the Two Online Personalities to Get a Very Happy Ending The frightening story of Dr. Jekyll and Mr. Hyde wove the tale of a saintly doctor whose alter ego was an evil murderer. Sadly, there was no happy ending. In a parallel but more modern context, I found a company...
If You Don’t, You’ll Be Just Another Generic Acme Corporation Whose Content Marketing is Doomed to Fail Mission and vision statements may be important to your company internally.  They may even deserve a place on your website once your visitor begins to drill down to learn more ab...
The brand-new and very revealing study from Junta 42 and Marketing Profs reinforces the growing dominance of content marketing in the business-to-business arena.  Not only are the vast majority of business-to-business marketers employing content marketing but most will also be in...
How to Get  Readers to Spend Serious Time with Your Core Content Be brief. Be complete. Be Enticing. Headlines have always been important in print publications. They are even more important online. They grab readers’ attention and lure them into reading entire articles.  If y...
It’s All about the Maximizing the Frequency of Critical Keywords on Your Homepage I have believed that integrating the two content marketing components was important since the very beginning of my own online efforts.  Of course, your content marketing strategy relies on ...
Lessons from an Eye Doctor Website That’s Not Visible Enough for Search Engines Of course, your website must provide relevant and compelling content for your prospective customers. Ideally, that content should combine both text and images to grab your visitors attention and to keep th...
B Squared Marketing Shares Its Wisdom While Making It Short and Sweet I might be getting carried away. But, I loved this very brief bit of marketing advice when it showed up on my iPhone this afternoon.  I think it proves how brevity can be the soul of content marketing brillian...
Unless You Address This Top of Mind, Unspoken Question, You are Out of the Game Imagine for a moment, that you are looking out at a hoard of your customers in an actual or virtual audience and that each and every one of them is wearing a hat. And, on each and every hat, are the [...]
Your Content Marketing Must Make It Easy for Your Customers to Understand How You Benefit Them You may not love Apple or Steve Jobs or their groundbreaking series of  iPhones first launched in 2007 Conversely, you may love much of what Microsoft has brought us in terms of operati...
Classic Truths about Skeptical Customers Remain Modern Business Realities More than 50 years ago,  McGraw-Hill created an ad that became legendary in the decades to follow  among business-to-business marketers–and among those folks like me who were selling advertising ...
A Simple Visual Can Enable You to Make a Powerful Case to Your Customers I’m guessing that I don’t even have to explain the implications of this simple graphic.  It’s that good.  Somewhat surprisingly I found it toward the end of a wonderful blog post by Chris Garrett, Cla...
Geico’s Drill Sergeant Therapist Gets It Just Right. Mayflower Marionette Gets It All Wrong. Even though they spend plenty of money on television advertising, Geico doesn’t need to spend much money at all for this incredibly effective commercial which is one of a series that are ...
Gulfshore Insurance Shows They Care How the Hottest Issue in a Generation Impacts Their Clients.  Big Bank/Insurance Giant Ignores It. I think we can all agree that the health insurance reform legislation of 2010 will touch each and every one of us. It will impact both businesses ...
If any self-described search engine expert tells you that comments like the following actual example will get you SEO-friendly links back to your blog or website, I suggest you neither pay for nor follow their advice: "Great site you have here and great insight. No wonder so man...
They Don’t Make It Easy to Buy.  They Make You Want to Run for Your Life. Danger, danger, Will Robinson!!  Car salesmen approaching!!  I’m guessing that I didn’t even need an evocative photo for each of you to conjure up your own happy showroom memory. My own recollect...
Veteran Sailors, Steve and Doris Colgate, Make Sailing Come Alive on the Web Sailing is a wonderful, exhilarating sport for those who have the training and experience to enjoy the ever-changing interplay of wind and water on a boat driven by its sails. First, you have to learn h...
If Your Visitors Have To Search for It, They Won’t. I continue to be surprised by the number of marketing and advertising companies who have websites that hide examples of the great work that they do behind a bunch of content clichés that fail to distinguish them from every othe...
Another Excellent Infographic Offers Content Marketers a First Baby Step to Findability Courtesy of PPCBlog.com If you’re in business today, you have to be on the Internet.  But, being there is barely a beginning. Once you are on the Internet, it’s vital that your po...
Marketing Campaign Trashes Worst Suspected  Big Brokerage Firm Traits One of the great things about funny advertising campaigns is that they tend to be particularly memorable. Even better, we’re more likely to talk about them with our friends.  And in the viral age, we can e...
Even in good economic times, you may face tough competition. During our brutal lingering economic slowdown, it really is a jungle out there. When it comes to making your way safely through that jungle, who better to turn to than the ultimate content marketing warrior, Amazon.com? Aft...
Let Infographics Help You Make Your Point Instantly. Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. With few words and relevant graphics, it enables us to absorb lots of information in a hurry...
Get Ready to Rethink Your Content Marketing by Aiming at Millions of Buyers on the Move For those of us who been around computing since the early days of PCs, the consumer move to mobile devices and away from desktop and even laptop computers is astonishing–and maybe a little ter...
When They Learn How Hard It is to Do It Well,  They Will Turn to You as the Trusted Solution Provider of Choice If you provide professional or other  services, you and your organization must be expert at what you do. Therefore, with your advice and instruction, your customers...
Even small companies can make a news splash by emulating these best practices on PR Web The iPad is the new computing superstar with 2 million units sold in 2 months. As a result, plenty of small companies are benefiting from the apps they have developed for the new tablet computer. ...
It’s not an oxymoron. Cool government content marketing is thriving up North.   Surprise! The Liquor Control Board of Ontario manages to tread the fine line of selling cases of liquor while extolling moderation. Their website, www.LCBO.com, couldn’t be any more graphically pleas...