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The Future of Marketing

Newt Barrett

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Latest Blogs from Newt Barrett
It May Deliver More Potential Value Than a Store in a Mall or a Booth in a Tradeshow. Imagine for a moment  that your website is really a compelling magazine that sits on a giant virtual magazine rack on the Web where only qualified buyers are browsing. You are better situate...
Web Content Strategist from Capetown Makes a Memorable Front and Back Impression A business card is quite literally a small thing. But here’s one that made a big impression on me as a surprising example of content marketing. The card’s owner/creator, Kerry-Anne Gilowey, participat...
Why An Effective Content Strategy is Fundamental to Effective Content Marketing We hope you’re a firm believer in the value of content marketing. If so, you know how important it is to deliver relevant and valuable content to your most important current and prospective customers...
Why That Very First Impression is Vital to Your Content Marketing Strategy Your website may be chock full of terrific content that is both relevant and compelling to your ideal target customers. But, you won’t have a chance to share that content unless you communicate  instantan...
We are delighted to have earned another strong ranking among the content marketing blog elite. We are especially pleased because this is one tough crew of content marketing thought leaders. The number of blogs reviewed by the Junta42 team has grown as dramatically as the move toward...
Thanks to content marketing maven, Beth Hrusch of Interact Media for this great guest post. Marketing your small business with Facebook sounds like a lot of fun and a great idea—until it hits you.  You really have no clue how to do it.  Sure [...]
Or Maybe I’m on a special list of empty-headed business people. But I’m hit by way too many email marketing campaigns that must assume that I’m exceptionally gullible. Perhaps I’m the only person that hates this stuff, but I’m going to share the agonizingly long text of an intelligenc...
Plenty Has Changed from 1960 to 2010 but What Is Most Important Has Stayed the Same. If you’re not already a fan of the TV classic in the making, Mad Men, it’s all about the Madison Avenue ad agency world of the early 1960s. There was plenty of drinking, smoking, and carryi...
Bring Your Business Up to Speed with Timely Tips from SW Florida Experts Although our Southwest Florida region comprises mostly small businesses, we are blessed with a surprising number of savvy local experts on content marketing and social media. I was delighted to take part in a rece...
  Yes, we are at it again. Joe Pulizzi and I are writing a follow up to our groundbreaking first book, Get Content Get Customers, which is considered by industry pundits to be the content marketing bible.  We would like you and your clients join us on this next leg of the c...
Blase Ciabaton, The DirectMail Man, Teaches a New Way to Do Some Real One-to-One Content Marketing In order to generate measurable marketing response, you may well continue to rely on direct mail.  Although it may be less effective than in pre-Internet days, direct marketing does ...
Once Again, Steve Jobs Gets His Timing Just About Right with the iPad. Timing is everything. Too early with too little for too few and you lose. That was the fate of the Apple Newton which might be considered the [...]
A Sadly Wasted Effort for a Mystery Event That Might Even Have Been Worth Attending I just received an email promotion that was so wrong-headed that it makes a perfect negative case study.  As always we can learn from what is terrific or, in this case, not so terrific. Here are ...
You No Longer Need to Get Lost Among a Blizzard of Big Ads from the Big Boys. You can win online instead. If you were to dig up a five or 10-year-old edition of the Yellow Pages, you would find that in every major category, there are lots of very large ads from companies with [...]
April in Paris and Content Marketing in Blossom Online research for an upcoming April trip to the wonderful city on the Seine uncovered a delightful content marketing practitioner, Steve Solosky, “The Traveling Professor,” along with his guide to Paris, his website, his eNewsletters, ...
Bus Shelter Ads Offer Can’t Miss Message that Promotes Use of Rider Friendly Technology AC Transit avoids the "build it and they will come" mistake to which many companies and organizations fall prey. They know that simply offering bus service and implementing technology is jus...
Your Target Customers Won’t Read Your Content without Compelling Headlines Too many websites lack effective headlines. In fact, many have no headlines at all.  This void violates the first commandment of content marketing: “Think Like a Publisher.”  That commandment covers ...
When you publish a monthly print or electronic newsletter that targets an important audience segment,  you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers.  That is obviously critical.  But you can do ...
Your honest interactions with customers are critical to your content marketing success. So, please don’t make the mistake that this get rich quick marketing vendor program made with their fake ‘live attendant.’  This lame attempt at artificial online intelligence was amusing, but...
As Content Marketing Goes from Optional to Obligatory for Business,  Penton Suffers and Miller Electric Shines Penton’s shift to online only for Welding Design & Fabrication symbolizes the decline of traditional media.  At the same time, Miller Electric shows just how pow...
New Crowd Sourced E-Book Is Also a Brilliant Example of Content Marketing Because all of us are smarter than one of us, you will find lots of value in the new e-book, Key Content Marketing Trends and Predictions  for  2010– which even includes my own fearless prediction...
Stand Out from the Marketing Crowd Thanks to Lou Bortone, video marketing guru for this guest post In an over-crowded and hyper-competitive marketplace, video marketing can help you break through the clutter and deliver your message in a powerful and memorable way. Thanks to YouTube, ...
The Geico gecko campaign is an excellent example of effective advertising because it integrates humor with a consistent product benefit message. Nonetheless, it suffers from the same limitations that afflict all advertising: It calls out to customers whether or not they want to hear t...
  It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. Social media certainly loomed larger in the past 12 months but interest in content marketing strategy accounted for the...
This Young Neighbor Understands Target Marketing Perfectly We have just moved into a great new neighborhood with plenty of energetic young kids. While I was out walking our dog, Mia, I was delighted to discover that we have a young marketing-savvy entrepreneur in our midst.  T...
Joe Pulizzi’s 7th Installment Reviews Record 300 Blogs to Select Content Marketing Thought Leaders We are delighted to be part of the content marketing blog elite once again. In fact, we are even happier to have jumped up 4 notches from #13 to #9. The number of blogs reviewed by the...
As he put it, "Understand that the Elevator Pitch is Dead. You remember the elevator pitch. The notion that you should be able to describe what your company does in the length of time consumed by the average elevator ride. I’m here to tell you, that’s way too long these days. Elevator ...
If you’ve been dragging your feet on social media, it’s time to take both of those feet and jump right in. The just released study on business use of social media from the folks at Business.com is must reading for content marketers who are active, tentative or hesitant about social med...
It’s All About the Power of Deep 3 D Content Over Skinny 2 D Content What’s the difference between 2-D marketing and 3-D marketing you might ask? Plenty! Think of all the junk mail you receive at home or at the office.  Tons of envelopes and a few postcards.  Virtually ...
This week, several client meetings reinforced a vital truth:  Content marketing isn’t an arcane theory taught in expensive graduate schools that only billion dollar companies can use. In fact, great  content marketing is much more about brains than big bucks. Those client con...
How to Get Started on Cheap and Powerful Customer Studies Unless you understand your customers, you risk  painful marketing missteps. Because we know that effective content marketing depends on a thorough understanding of your customers, regular research should be a core compone...
Dean Piccirillo Makes a One-Person Blog-powered Website Look like a Major Corporate Presence Online Building a solid business blog-powered website is challenging for all of us. But it’s even more difficult for anyone who lives in the financial services universe. Because financial se...
I was perversely inspired to write this because of a recent gorgeous direct mailing I received from local French restaurant. They did a lot of things right. There was some beautiful photography that captured the essence of this charming little bistro. They described how the restaurant ...
Effective content marketing online drives Chris Griffith’s blog powered website to number four on search rankings. You might think that Realtor.com, Yahoo real estate, the Yellow Pages, either of the two local newspapers or all of the big area real estate companies would trample...
How to go from clueless to compelling to transform prospects into buyers In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In fact, in 1997 when we started our small business magazine in S...
A Great Product with a Terrible Name Will Sink. A Great Product with Terrific Name Will Soar. Think Google. Think Bing. Think Kleenex. Think Nike. But most of all think carefully before you attach that all-important brand name to your shiny new product. That’s the essential advic...
Kathy Saenz of Neighborhood America Shares What It Takes to Make Video an Effective Content Marketing Tool Even a micro business can use video effectively to communicate with its customers online. But, as we amateur carpenters know, you can wind up with a mess instead of a masterpie...
You must be clear on what you do and how your customers will benefit I became aware of the Metwell website as a result of a promotion they had sent me via Twitter. Their website is full of unintended ironies as they offer online marketing advice which the website appears to ignore. I...
Inspiration from ‘Visual Blogger’ Mark Smiciklas of Intersection Marketing It's hard to make things easy. And, it's even harder to be amusing at the same time. But the very best visuals can take a complex idea or series of connected ideas and make them instantly understandable. Jus...
Lady Liberty Symbolizes the Best of the United States in a Uniquely Powerful Way. This may be more about loving the Statue of Liberty than about marketing. So I might be slightly off-topic. Even so, you don't have to look any farther than the Statue of Liberty to understand the potent...