Newt Barrett

When it comes to great writing, less is more. But even if you’re familiar with the mantra to “omit needless words,” tightening your writing is harder that it looks. Which words should you omit? How can you write more clearly? Danny Rubin, a national news consultant and former t... (more)

Written by Chris Horton. This post was born out of a fascinating and revealing conversation our CEO recently had with a business executive of a prominent Minneapolis-area car dealership who absolutely refused to entertain the idea of social media marketing in general, and Twitt... (more)

Written by Robert Bruce. Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next … Then there are the social networking evangelists whose entire fortunes are deep in Zuckerberg’s asset. And finally, the faithful co... (more)

Dragon Dictate and Dragon Naturally Speaking Deliver Awesome Results for Users. Their eNewsletter. Not So Much. In perhaps the ultimate  irony, I am using Dragon Dictate from Nuance to write this blog post which criticizes their eNewsletters.  I use Dragon Dictate to compose 80 ... (more)

In every generation, there are game-changing advancements that redefine business. From the automobile and television, to the VCR and Internet, the evolution of technology drives our consumptive habits. Today, there are arguably fewer more engrossing, time-consuming habits than t... (more)

Lynda McNutt Foster Delivers with Her Weekly Launch List   Lynda  overflows with brains, enthusiasm, creativity, and fun. So, I wasn’t surprised to find her new weekly newsletter unique in its approach to its recipients. The ‘Launch List’ is a quick read that delivers much-needed... (more)

If you have recently checked your category’s Google search results, you may well have been as surprised as was when I recently checked our first page placement in the ‘content marketing’ topic. In weeks and months past, text ads would have appeared in the upper right-hand corner... (more)

Written by Adam Dachis. “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.” ~ Steve Jobs. It’s compelling to b... (more)

Written by Geoffrey James. With inbound marketing, the customer comes to you, but you still have to move the opportunity forward. Unless you’ve been living under a rock, you’ve probably heard of “inbound marketing”–the concept that you should attract prospective customers by o... (more)

For those of us who been around computing since the early days of PCs, the consumer move to mobile devices and away from desktop and even laptop computers is astonishing–and maybe a little terrifying. Smartphones Soar First, smartphones such as the Blackberry, Nokia, and iPhone e... (more)

Written by Nick Bilton on the NYT Bits Blog. Google and Facebook are being left behind in the shift toward mobile, and the amenities available to their employees might offer some explanation for a slow transition. Google and Facebook, young and successful companies that they are... (more)

Written by Geoffry James.  Facebook’s latest $1 billion acquisition smacks of a desperation that LinkedIn consistently manages to avoid. With all due respect to Facebook, paying $1 billion for Instagram smacks of desperation. It’s as if CEO Mark Zuckerberg is terrified of becom... (more)

Content Marketing is about the most effective way to harness content’s ubiquity and power. Individual pieces of content work to attract and engage web users, but when the pieces are combined, the effect can be dramatic. Just as gold must be sourced, mined, processed, shaped and h... (more)

In today’s online world, mass can be reached in months, not years. For proof, all you have to do is look at Pinterest’s explosion over the last six months, becoming the fastest standalone site to surpass the 10 million unique monthly visitors mark. So why haven’t location-based... (more)

You’ve heard the term buzzing around the Internet. You may even consider it part of your online strategy. But have you ever stopped to think about just what it is and why this social media phenomenon is so influential? Content marketing is as simple as it sounds: provide high qual... (more)

Unless you have had your head buried in the sand in recent months you’ll know that content marketing and outreach is THE critical off page technique to ensure the long-term success of your business. A lot has been written about how to use various cool techniques to do it, ... (more)

Great Video from AT&T Illustrating the Contents of Their New Research As the study indicates, inexpensive, modern grassroots marketing techniques — both online and offline — have grown to be among the most popular for small businesses in the past several years likely due to ease o... (more)

Written by Amanda Maksymiw I am always on the lookout for new killer examples of content marketing at work, especially in a B2B setting. A couple of weeks ago I heard that my friend Michael Brenner has been working full throttle to release a content site from SAP. Business Innova... (more)

When Google+ was unveiled last year, a lot of content marketers wondered if they really needed another social media platform to develop and maintain. But, with the more recent introduction of Search Plus Your World, Google+ is getting harder to ignore. So if you’re still figuri... (more)

Amanda Maksymiw of OpenView Venture Partners shares her inspiration and advice on content marketing. In 2009, the Boston-based venture capital firm OpenView Venture Partners was not satisfied with its branding. Rather than hiring a marketing firm, OpenView founder Scott Maxwell ... (more)