The Future of Marketing

Newt Barrett

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4 Surprisingly Easy Ways to Generate Awesome B2B Content | Marketri

Committing to blogging and the process of content marketing is often a big hurdle for our clients.

They see the benefits of blogging but it takes some time to achieve buy-in. While beginning a new content marketing campaign may a big step for B2B companies and may pose a challenge in getting firm wide buy-in, it is certainly worthwhile and exciting to move in a new direction. In conquering this hurdle, a content marketing champion is likely to face a number of questions, “So, how do we come up with content?” “What if we run out of ideas?” “Who is responsible for coming up with topics?”.

Creating a Content Matrix
We generally help our clients answer these questions by developing a content matrix, which is essentially a table or list of potential ideas for blogging, videos, presentations, etc. that they can draw from.

The content matrix generally includes a list of topics, a call to action for each topic and a person who is responsible. This way, none of us can ever use the excuse, “But I don’t know what to write about!” What most of us don’t realize is that there is a wealth of knowledge, content and topics accessible to almost every business professional.

Below is a list of surprisingly easy ways to generate content and ideas for your own content matrix. Many of these draw on things that you probably already do as a part of day to day business.

Via www.marketri.com

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Newt is a leading thinker on the new discipline of content marketing. He urges marketers to think like publishers by delivering essential, relevant, and timely information that makes customers smarter and wiser–and much more likely to become buyers. Newt is a successful publishing executive with more than 25 years of experience as both a manager and business owner. He has launched profitable publications in the high tech arena for both CMP and Ziff-Davis. He was an early player on the web in 1996 as Publishing Director of an early Yahoo competitor, NetGuideLive. As an entrepreneur, he launched Southwest Florida Business and BusinessNewsNow.com in the late nineties, later selling them to Gulfshore Media. His publication still thrives under its new name, Gulfshore Business. In addition to his sales and marketing skills, Newt is a published writer for Business Currents and Gulfshore Business magazines. He writes on topics as diverse as healthcare, education, public policy, growth, business best practices, and technology. He knows how to build great brands that serve client marketing needs. He is comfortable driving dramatic market-driven changes. Newt is recognized as a leader with the ability to move teams in new, unexplored directions. He is effective in high level sales and marketing conversations with senior executives in client organizations of all sizes. He delivers successful consulting engagements to improve products, people, and processes.