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Moneyball Principles for Content Marketing | Blogging and Content Creation | Social Media Consulting – Convince & Convert


Moneyball Content Marketing. The math-oriented principles from the book and movie Moneyball can be applied to content marketing to achieve greater success.

By now you have likely seen, read or heard about the story of the Oakland A’s baseball teams of the early 2000s. Led by General Manager, Billy Beane, the club had limited resources with which to build a winning team, especially when compared to big budget competitors like the New York Yankees, Boston Red Sox, etc.

As opposed to relying on old school player evaluation tactics, they hired analysts who used statistical models to identify batters who could score more runs and find pitchers who could get more outs. While the Moneyball story is framed within the game of baseball, it’s really about math. It showed that we can depend on numbers to help predict success. And while it was not perfect, this particular “numbers first” approach proved better than an expert’s best guess.
Marketers can use a similar method to hand pick content marketing programs that stand a chance to win. If you have previously relied on intuition, gut feel or a hunch when filling up your editorial calendar, but here is a method to find hidden content marketing gems that will actually perform and not just look good in shorts.

Via www.convinceandconvert.com

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More Stories By Newt Barrett

Newt is a leading thinker on the new discipline of content marketing. He urges marketers to think like publishers by delivering essential, relevant, and timely information that makes customers smarter and wiser–and much more likely to become buyers. Newt is a successful publishing executive with more than 25 years of experience as both a manager and business owner. He has launched profitable publications in the high tech arena for both CMP and Ziff-Davis. He was an early player on the web in 1996 as Publishing Director of an early Yahoo competitor, NetGuideLive. As an entrepreneur, he launched Southwest Florida Business and BusinessNewsNow.com in the late nineties, later selling them to Gulfshore Media. His publication still thrives under its new name, Gulfshore Business. In addition to his sales and marketing skills, Newt is a published writer for Business Currents and Gulfshore Business magazines. He writes on topics as diverse as healthcare, education, public policy, growth, business best practices, and technology. He knows how to build great brands that serve client marketing needs. He is comfortable driving dramatic market-driven changes. Newt is recognized as a leader with the ability to move teams in new, unexplored directions. He is effective in high level sales and marketing conversations with senior executives in client organizations of all sizes. He delivers successful consulting engagements to improve products, people, and processes.