The Future of Marketing

Newt Barrett

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Catching Up With Amanda Maksymiw of OpenView Venture Partners

Amanda Maksymiw of OpenView Venture Partners shares her inspiration and advice on content marketing.

In 2009, the Boston-based venture capital firm OpenView Venture Partners was not satisfied with its branding. Rather than hiring a marketing firm, OpenView founder Scott Maxwell found his solution in a book called Get Content Get Customers.(co-authored by Newt Barrett) He was so inspired by the potential of content marketing, he brought in co-author Joe Pulizzi to lead a workshop, which in turn sparked OpenView’s marketing and content strategist Amanda Maksymiw to use content as a means of establishing the firm as a thought leader and build a solid brand.

Since launching OpenView Labs—the company’s content hub, featuring blogs, a podcast, videos, and more—website visits have increased by 600 percent. Newsletter subscriptions have risen from 200 to 11,000. And on March 16, OpenView was heralded as a Top 10 VC Brand by Heardable.

Maksymiw, who helps support a content creation team of 25 staff writers and a dozen freelance contributors, recently took some time to talk with us about her favorite tools, the importance of sticking with your core mission, dodging bandwagons, and more.

Via marketeer.kapost.com

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More Stories By Newt Barrett

Newt is a leading thinker on the new discipline of content marketing. He urges marketers to think like publishers by delivering essential, relevant, and timely information that makes customers smarter and wiser–and much more likely to become buyers. Newt is a successful publishing executive with more than 25 years of experience as both a manager and business owner. He has launched profitable publications in the high tech arena for both CMP and Ziff-Davis. He was an early player on the web in 1996 as Publishing Director of an early Yahoo competitor, NetGuideLive. As an entrepreneur, he launched Southwest Florida Business and BusinessNewsNow.com in the late nineties, later selling them to Gulfshore Media. His publication still thrives under its new name, Gulfshore Business. In addition to his sales and marketing skills, Newt is a published writer for Business Currents and Gulfshore Business magazines. He writes on topics as diverse as healthcare, education, public policy, growth, business best practices, and technology. He knows how to build great brands that serve client marketing needs. He is comfortable driving dramatic market-driven changes. Newt is recognized as a leader with the ability to move teams in new, unexplored directions. He is effective in high level sales and marketing conversations with senior executives in client organizations of all sizes. He delivers successful consulting engagements to improve products, people, and processes.