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Written by Amanda Maksymiw

I am always on the lookout for new killer examples of content marketing at work, especially in a B2B setting.

A couple of weeks ago I heard that my friend Michael Brenner has been working full throttle to release a content site from SAP. Business Innovation at SAP features informational and thought leadership content on various technology including mobility, analytics, and cloud computing.

The site will combine content from SAP employees, thought leaders in the industry, customers, and partners in addition to curated content from the likes of Harvard Business Review, Forbes, and IDC. I am really excited for Michael and SAP because it is fun to see more and more companies adopt a true content marketing strategy. The site formally launches on March 27th however Michael and his team have been busy. They already have 50 contributors lined up and over 200 pieces of content! That is impressive!

Read more @OpenView Partners

Via www.businessinsider.com

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Newt is a leading thinker on the new discipline of content marketing. He urges marketers to think like publishers by delivering essential, relevant, and timely information that makes customers smarter and wiser–and much more likely to become buyers. Newt is a successful publishing executive with more than 25 years of experience as both a manager and business owner. He has launched profitable publications in the high tech arena for both CMP and Ziff-Davis. He was an early player on the web in 1996 as Publishing Director of an early Yahoo competitor, NetGuideLive. As an entrepreneur, he launched Southwest Florida Business and BusinessNewsNow.com in the late nineties, later selling them to Gulfshore Media. His publication still thrives under its new name, Gulfshore Business. In addition to his sales and marketing skills, Newt is a published writer for Business Currents and Gulfshore Business magazines. He writes on topics as diverse as healthcare, education, public policy, growth, business best practices, and technology. He knows how to build great brands that serve client marketing needs. He is comfortable driving dramatic market-driven changes. Newt is recognized as a leader with the ability to move teams in new, unexplored directions. He is effective in high level sales and marketing conversations with senior executives in client organizations of all sizes. He delivers successful consulting engagements to improve products, people, and processes.