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Infographic | The Gold Standard of Content Marketing via NewsReach

Content Marketing is about the most effective way to harness content’s ubiquity and power. Individual pieces of content work to attract and engage web users, but when the pieces are combined, the effect can be dramatic.

Just as gold must be sourced, mined, processed, shaped and hallmarked to become desirable pieces, so too must high-quality content.

Search-optimised articles, blogs and social media posts can combine to produce a dazzling effect on brand awareness, customer engagement and SEO. But time, care and expertise are needed to ensure your content is solid gold, and not simply gold plated.

The NewsReach infographic explores the processes involved in creating quality content and supports our latest White Paper – The True Value of Content Marketing – which will be released in the coming days.

Read the NewsReach blog to learn more about their infographic.

See on www.newsreach.co.uk

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Newt is a leading thinker on the new discipline of content marketing. He urges marketers to think like publishers by delivering essential, relevant, and timely information that makes customers smarter and wiser–and much more likely to become buyers. Newt is a successful publishing executive with more than 25 years of experience as both a manager and business owner. He has launched profitable publications in the high tech arena for both CMP and Ziff-Davis. He was an early player on the web in 1996 as Publishing Director of an early Yahoo competitor, NetGuideLive. As an entrepreneur, he launched Southwest Florida Business and BusinessNewsNow.com in the late nineties, later selling them to Gulfshore Media. His publication still thrives under its new name, Gulfshore Business. In addition to his sales and marketing skills, Newt is a published writer for Business Currents and Gulfshore Business magazines. He writes on topics as diverse as healthcare, education, public policy, growth, business best practices, and technology. He knows how to build great brands that serve client marketing needs. He is comfortable driving dramatic market-driven changes. Newt is recognized as a leader with the ability to move teams in new, unexplored directions. He is effective in high level sales and marketing conversations with senior executives in client organizations of all sizes. He delivers successful consulting engagements to improve products, people, and processes.