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“Creativity Is Just Connecting Things” via LifeHacker

Written by Adam Dachis.

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.” ~ Steve Jobs.

It’s compelling to believe there’s a route to true creative thinking, and there are certainly ways to help yourself engage, but many times a great idea will just feel like it came from a simple realization and you won’t know exactly why.

While there are certainly more creative people than me, when I’ve had my moments they’ve often been this way. I think I’m able to look at things more creatively because I’ve done so many different things in my life and enjoy exploring what I don’t know.

My first few jobs were mowing lawns and working at a grocery store before I started working in offices. After mowing lawns for awhile I started to see how much work went into making everything the way it is in the world, and how all work contributes to the whole. And through the many different jobs that followed, I noticed similarities in most everything I did.

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Newt is a leading thinker on the new discipline of content marketing. He urges marketers to think like publishers by delivering essential, relevant, and timely information that makes customers smarter and wiser–and much more likely to become buyers. Newt is a successful publishing executive with more than 25 years of experience as both a manager and business owner. He has launched profitable publications in the high tech arena for both CMP and Ziff-Davis. He was an early player on the web in 1996 as Publishing Director of an early Yahoo competitor, NetGuideLive. As an entrepreneur, he launched Southwest Florida Business and BusinessNewsNow.com in the late nineties, later selling them to Gulfshore Media. His publication still thrives under its new name, Gulfshore Business. In addition to his sales and marketing skills, Newt is a published writer for Business Currents and Gulfshore Business magazines. He writes on topics as diverse as healthcare, education, public policy, growth, business best practices, and technology. He knows how to build great brands that serve client marketing needs. He is comfortable driving dramatic market-driven changes. Newt is recognized as a leader with the ability to move teams in new, unexplored directions. He is effective in high level sales and marketing conversations with senior executives in client organizations of all sizes. He delivers successful consulting engagements to improve products, people, and processes.