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Jennifer Sheahan: Cracking the Facebook Code | Social Media Today

In every generation, there are game-changing advancements that redefine business

In every generation, there are game-changing advancements that redefine business. From the automobile and television, to the VCR and Internet, the evolution of technology drives our consumptive habits. Today, there are arguably fewer more engrossing, time-consuming habits than that of the world’s current phenomenon, Facebook.

 

 

While more than 900 million people worldwide have active accounts, few businesses take full advantage of this enormous marketplace. For most, this is not due to a lack of desire—it stems from a lack of knowledge. When industry stalwarts such as Anthony Robbins and Frank Kern sought to leverage Facebook’s tremendous reach and recognized their limited ability for effectively making this happen, they turned to Jennifer Sheahan. Jennifer has cracked the Facebook code and created powerful strategies that are neither complex nor expensive. To affect a veritable Facebook frenzy and drive this powerful, captive audience towards your products and services, of her many strategies, Jennifer recommends beginning with these two.

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Newt is a leading thinker on the new discipline of content marketing. He urges marketers to think like publishers by delivering essential, relevant, and timely information that makes customers smarter and wiser–and much more likely to become buyers. Newt is a successful publishing executive with more than 25 years of experience as both a manager and business owner. He has launched profitable publications in the high tech arena for both CMP and Ziff-Davis. He was an early player on the web in 1996 as Publishing Director of an early Yahoo competitor, NetGuideLive. As an entrepreneur, he launched Southwest Florida Business and BusinessNewsNow.com in the late nineties, later selling them to Gulfshore Media. His publication still thrives under its new name, Gulfshore Business. In addition to his sales and marketing skills, Newt is a published writer for Business Currents and Gulfshore Business magazines. He writes on topics as diverse as healthcare, education, public policy, growth, business best practices, and technology. He knows how to build great brands that serve client marketing needs. He is comfortable driving dramatic market-driven changes. Newt is recognized as a leader with the ability to move teams in new, unexplored directions. He is effective in high level sales and marketing conversations with senior executives in client organizations of all sizes. He delivers successful consulting engagements to improve products, people, and processes.