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When Social Media Fails | Social Media Today

Social media is a tool for engagement, amplification and community

Written by Ryan Connors.

How many times have you heard it said that social media can help your company? All you have to do is learn a few simple tricks about tweeting and likes and soon enough you’ll be living large.

Better yet, just pay Mr. or Ms. Confidence a small fortune to do it for you. After all, they know how to do it best and they can grow your Facebook page daily. You’re in business to get likes and not grow profits right?

Aha! Many a marketing cynic will be quick to the draw when it comes to social media. It’s a waste of time, waste of money or too much of a hassle to stay on top of the latest trends they say. Whether that cynicism is a result of bad past experiences or ignorance, it can be difficult to overcome. Breaking the status quo is an uphill battle, which is why marketers and customers alike have to understand where social media fits into marketing, and how marketing fits into the business itself.

Social media is a tool for engagement, amplification and community. At the end of the day, smart business owners want to grow their customers, make them happier, and keep them coming back for more. What good is a Twitter contest that’s unrelated to the brand where there’s no communication or follow-up to filter the entrants to prospects? How can a social media manager be successful without any input on the company brand? If there’s no creative element tied to social, then you probably don’t need a social media manager. People are starting to get the hint that there’s social media child’s play and then there’s meat and potatoes marketing.

See on socialmediatoday.com

The post When Social Media Fails | Social Media Today appeared first on Content Marketing Today.

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Newt is a leading thinker on the new discipline of content marketing. He urges marketers to think like publishers by delivering essential, relevant, and timely information that makes customers smarter and wiser–and much more likely to become buyers. Newt is a successful publishing executive with more than 25 years of experience as both a manager and business owner. He has launched profitable publications in the high tech arena for both CMP and Ziff-Davis. He was an early player on the web in 1996 as Publishing Director of an early Yahoo competitor, NetGuideLive. As an entrepreneur, he launched Southwest Florida Business and BusinessNewsNow.com in the late nineties, later selling them to Gulfshore Media. His publication still thrives under its new name, Gulfshore Business. In addition to his sales and marketing skills, Newt is a published writer for Business Currents and Gulfshore Business magazines. He writes on topics as diverse as healthcare, education, public policy, growth, business best practices, and technology. He knows how to build great brands that serve client marketing needs. He is comfortable driving dramatic market-driven changes. Newt is recognized as a leader with the ability to move teams in new, unexplored directions. He is effective in high level sales and marketing conversations with senior executives in client organizations of all sizes. He delivers successful consulting engagements to improve products, people, and processes.